The Reverie Classic is the second watch collection from Reverie, the Singapore based microbrand founded by Samuel Tay.  Samuel’s design philosophy for this collection is “Shibui”, a Japanese term that translates to simplicity with subtle details that when examined shows far greater complexity.  The Reverie Classic is a perfect example of this aesthetic.  At first glance, the Classic appears to be a standard men’s day and date dress watch with a white face and three hands, silver case and black leather strap.  But when examined more closely, there is far more to this watch than what meets the eye.

The first detail I noticed on this watch is the guilloche pattern on the white dial.  When combined with the applied and faceted markers, the iridescent blue Lance hour, minute and stick second hands, the whole watch face takes on a jewel-like quality. The 12 small black hour markers and the 48 minute markers add just the right amount of detail to keep the face from looking too minimalistic.  Depending on the angle you hold the watch and the surrounding lighting, its face has a style and beauty not normally found in dress watches at this price point. Now, note the watch’s carefully sculpted and polished 316L cushion shaped case with horizontal brushed surfaces, and examine the carefully framed day/date window, and the perfectly proportioned 7 mm gear edged polished and signed crown.  It all works together perfectly and, strangely, I can’t find another watch currently on the market that looks quite like it!

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The slightly raised domed sapphire crystal has an inner anti reflective coating while the screw down case back is nicely engraved with watch information as well as the script Latin phrase “Soli deo Gloria”, which translates into “Glory to God Alone”, a personal belief of Mr. Tay, the watch’s creator. The exhibition case-back shows off the Miyota 820A automatic movement and its skeletonized bi-directional rotor quite nicely. This non-hacking, 21 jewel bilingual day/date movement (it shows the day in English and in Spanish!) is a work horse that runs at 21,600 bph with a 42 hour power reserve and is conservatively rated -20/+40  seconds per day accuracy.

The watch is perfectly sized – 41 mm in diameter, 12.5 mm thick, 22 mm lug-width and 47 mm lug to lug.  The lugs are short and curve down with just the right amount of a ridge from the top of the angled cushion shaped bevel and the sides of the case.  The very comfortable black alligator-leather padded and stitched strap gently tapers from a bit over 21.5 mm at the lugs to under 20 mm, and includes a polished and signed robust stainless butterfly clasp.  I personally prefer a butterfly clasp on a leather strap because it is much quicker to take on and off and it doesn’t put any wear on the watch strap holes.  This watch comes with one fixed and one sliding strap loop and it is designed with quick release spring bars, making strap changes quick and easy as no tools are needed.  The watch also comes with an additional pecan-brown genuine leather strap with a buttery-smooth texture.

I haven’t seen a new better designed and built cushion case day/date men’s dress watch for the money.  This watch comes with a 1 year international repair warranty and is limited to 250 pieces as well, which in my opinion, is great value at $400 USD.

Take a closer look at the watch at, or on their Facebook page at

Bert Kanne is a freelance contributor to MBWW with a love for well made dive watches and chronographs. All photos by Bert Kanne unless otherwise noted.