Author: Gil Tamam
A microbrand watch is made by a small, independent company that designs watches and assembles them from externally sourced components, selling direct to consumer. But the real story is more nuanced. Here’s how MBWW defines the term – and where the line falls between microbrand and independent.
Trafford Watch Co. debuts its first permanent Core Collection, featuring uniquely designed travel watches powered by Miyota movements. Here’s what we know.
Ming’s 37.06 Royal Selangor pairs independent watchmaking with iconic pewter craftsmanship. Here’s everything known about this unexpected limited edition collab.
kala is a new Toronto-based watch atelier launching its debut, the Series 001, on Kickstarter. Limited to 100 pieces, it pairs a hand-forged Damascus steel bezel with a Musou matte dial that absorbs 99.4% of light, powered by the Miyota 9039 automatic. A bold first statement from a brand that treats watchmaking as a canvas.
The Davosa Ternos GMT Lucent 161.592.02 is a Swiss-made 40mm automatic GMT with a white dial, Blue-Red ‘Pepsi’ sapphire crystal bezel insert, and Sellita SW330-1 movement, priced at $1,895 USD all-in from the official US distributor. Here is why it stands out in the crowded sub-$2,000 GMT market.
A deep read of Deloitte’s Swiss Watch Industry Study 2025 and FHS 2026 export data – what the tariffs, Gen Z shift, pre-owned boom, and independent brand rise mean for microbrand watches.
The March LA.B AM2 XS series is a dress-code chameleon. Here’s why this microbrand collection earns a spot on any wrist, any occasion.
Worn & Wound has acquired Lorier, keeping founders Lauren and Lorenzo Ortega on board. Here’s what the deal means for the beloved microbrand’s future.
Depancel’s Série-R Chronograph Ice Blue limited edition swaps racing livery for 1940s road car elegance. Here’s what we know about this cool summer release.
Wren drops the Diver One Obsidian, a second limited-edition collab with Ben Cook of Ben’s Watches. Here’s what we know about this microbrand release.