Privacy Policy of Microbrand Watch World
Last Updated: March 15, 2026
1. Introduction
Welcome to Microbrand Watch World. We are committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our magazine (microbrandwatchworld.com) and our shop (shop.microbrandwatchworld.com).
2. Compliance with TCF 2.2 (IAB Framework)
Our websites participate in the IAB Europe Transparency & Consent Framework (TCF 2.2) and comply with its Specifications and Policies. We use a Consent Management Platform (CMP) to ensure that we obtain your explicit consent before dropping any non-essential cookies or processing personal data for advertising purposes.
3. Data Collection and Usage
We collect information to provide better services to our users. This includes:
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Essential Data: Required for the website to function (e.g., shopping cart data on the shop, security logs).
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Analytical Data: We use Google Analytics (with Consent Mode v2) to understand how visitors interact with our content.
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Advertising & Marketing: With your consent, we and our 1,100+ partners use cookies to show you relevant ads based on your interests in microbrands and horology.
4. Google Consent Mode v2
We have implemented Google Consent Mode v2. This technology allows us to respect your privacy choices while still receiving anonymous, high-level conversion data if you choose not to accept cookies. This ensures a balance between your privacy and our ability to maintain our services.
5. Your Rights (GDPR & CCPA)
Under the GDPR (Europe) and CCPA (California), you have the right to:
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Access, correct, or delete your personal data.
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Withdraw your consent at any time via the “Cookie Settings” icon at the bottom right of the screen.
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Object to data processing based on legitimate interests.
6. Third-Party Partners
We share data with trusted partners (Vendors) only when you provide explicit consent. You can view the full list of these partners and their specific purposes within our Cookie Consent banner.
7. Contact Us
For any questions regarding this policy or your data, please contact us at: info@microbrandwatchworld.com.