Microbrand Watch World (MBWW) is an independent editorial platform covering microbrand and independent watchmaking.
MBWW was originally founded in 2016 in New Zealand by Nick Warner as a community blog for crowdfunded and microbrand watches. In 2021, Gil Tamam – who had been contributing and collaborating since the early days – took full ownership and editorial control. Under his leadership, MBWW has grown into one of the leading English-language publications covering the independent watch segment.
What We Do
We review watches, interview brand founders, analyze industry trends, and cover horological events – with a focus on the small, ambitious brands that push watchmaking forward outside the orbit of the traditional luxury houses.
Our content spans brand previews, hands-on reviews, founder interviews, industry news and analysis, knowledge pieces driven by original data, and on-the-ground event coverage from fairs and collector meetups worldwide.
Our Ecosystem
MBWW operates three interconnected properties:
- The Magazine – microbrandwatchworld.com – our editorial hub, publishing regularly since 2016
- The Shop – shop.microbrandwatchworld.com – an authorized retail store featuring selections from reliable professional independent and microbrand watchmakers
- The Community – r/MicrobrandWatches on Reddit – one of the largest online communities for independent watch enthusiasts, with over 120,000 members and around 2 million monthly views
Our Team
MBWW is led by Gil Tamam, a watch collector and industry professional with over 12 years of experience. Gil is the Head of Chapter for RedBar Group Israel and has covered events including WindUp, Minutes+Hours, Watches of Italy, and Watches of Jesolo. Our editorial team includes Shony Mordehay (Writer) and Franz Rivoira (Contributing Writer). Learn more on our Editorial Staff page.
Transparency & Disclosure
We think being upfront is the right thing to do. Gil Tamam is also the CEO of DAVOSA-USA, the exclusive US distributor of Davosa Swiss watches, since 2017. Any MBWW content that involves Davosa is clearly disclosed. Our editorial independence is governed by our Editorial Policy.
MBWW generates revenue through advertising partnerships, sponsored content (always labeled), affiliate links, and retail sales through our shop. For full details, see our Affiliation Disclosure and Advertise With Us pages.
Contact
📞 877-711-7766 (Toll-free, USA)
📧 info@microbrandwatchworld.com
🏢 7448 Crowflock Ct, Charlotte, NC 28226, USA