Browsing: The Road To…

The watch world has moved beyond the boutique window. Today, the “Road To” is paved with hands-on experiences, from the high-luxury suites of Milan to the local craft beer meetups where the next big microbrand is often discovered. This hub is your live portal to the 2026 horological calendar, broken down by quarter and region.

Don’t miss the ultimate horology summit! Held at Watches of Italy 6 (W.O.I. 6) in Milan, a panel of experts—including former Panerai Head of Quality Mario Paci—will reveal the brand’s incredible history. Plus, discover dozens of the world’s most innovative independent watch brands. Free entry!

Discover the highlights of the first Watches of Jesolo event – Italy’s new independent watchmaking showcase by the creators of Watches of Italy. Over 25 microbrands unveiled new models, from meteorite dials to ultra-light carbon cases.

District Time is a unique opportunity to experience the world of watches up close and personal. The event brings together a diverse range of timepieces, from classic watches to the latest trends. You’ll also have a chance to meet the people behind the brands, learn about the history and culture of watches, and enjoy a variety of events.

Discover the world of British watchmaking at British Watchmakers’ Day 2025. Explore exquisite timepieces from over 40 leading brands, from historic names to innovative newcomers. Meet the makers, witness the craftsmanship, and find your perfect British watch.

Delve into the fascinating world of watch events with a special spotlight on the vibrant scene of microbrand timepieces. In…

Once, upon a time, there was a watch show called Baselworld. Baselworld, historically known as the Schweizer Mustermesse Basel (Swiss…

The evolution toward a watchmaking character of the Vicenzaoro jewelry fair continues. After the performance of the editions subject to…

In recent years, watches shows are experiencing a new youth. Some of the most important watch fairs are in deep crisis, and some shut down permanently, due to the pandemic; however, many small events, in contrast, emerged recently and are doing quite well, attracting more and more audiences and exhibitors. These events involve professional and enthusiast audiences; moreover, in these watch events, micro-brands also find their place alongside established or long-standing watchmaking Maisons. So let’s have a closer look at these events, in chronological order, in 2023.

To call it an expected success frames the outcome rather nicely. Watches of Italy, now in its third edition, and…