Browsing: The Road To…

A dedicated new category that will tell about upcoming event (worldwide) of microbrands and we will describe the information of the event and interview the brands that will participate.

In recent years, watches shows are experiencing a new youth. Some of the most important watch fairs are in deep crisis, and some shut down permanently, due to the pandemic; however, many small events, in contrast, emerged recently and are doing quite well, attracting more and more audiences and exhibitors. These events involve professional and enthusiast audiences; moreover, in these watch events, micro-brands also find their place alongside established or long-standing watchmaking Maisons. So let’s have a closer look at these events, in chronological order, in 2023.