Only the best in micro brand watches.

We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.


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Circula Heritage Automatic

Circula Heritage Automatic

There are so many newly revived watch brands on the market, it’s amazing. The secret for their success rests primarily in the internet that brings the world watch market to almost everyone with access. Rarely does a brand come back from the dead in its country and city of origin. Circula is an example of a watch company that has managed to do just that.

BOLDR Supply Company Expedition and Venture watches

BOLDR Supply Company Expedition and Venture watches

BOLDR Supply is a relatively new Microbrand from Singapore/Malaysia that started it’s journey into the watch world with an electronic smart watch misadventure. Through hardwork and determination they managed to recover and now the company offers six lines of watches; Venture, Expedition, Odyssey, Globetrotter GMT, Explorer II GMT and Journey.

A Roaring Gorilla on Your Wrist

A Roaring Gorilla on Your Wrist

As mentioned in my previous watch review on Neminus Master Diver 1000, I ended the last 2 weeks of 2019 with 2 new watches to wrist-buse it for review purposes, which the other watch I’m reviewing today is a pre-loved Fastback Phantom Black by Gorilla Watches.

A wearable VAULT on your wrist by Trifoglio Italia

A wearable VAULT on your wrist by Trifoglio Italia

Through some of my watch reviews, I was able to build close relationships with brand owners and sometimes I get to be part of their journey. It’s interesting because I felt like I am having the first dips to see what the new design is all about. Today’s preview is from Trifoglio Italia, a brand that I personally know the owner himself, Mr. Alessandro Baldieri and a brand that always create cool concept at an affordable price.

Behold the Iron Wolf- a review

Behold the Iron Wolf- a review

This week we have the new offering from the crack staff at Pramzius. If you recall, they had an extra special Berlin Wall timepiece that was fantastic. That watch had a terrific design and each contained pieces from the wall itself. These little nuggets were in the crown. In the limited time I had that watch, it received great compliments.

Welcome AUDRIC to the Microbrand Watch Industry

Welcome AUDRIC to the Microbrand Watch Industry

We were approached by the brand owner of AUDRIC (Swiss-made watch startup based in Neuchatel, Switzerland), Mr. Akshay Solomon to help create an awareness article of their upcoming launch of the first model SeaBorne 500m.

Watch Designed and Made for Mother Earth, by Azimuth

Watch Designed and Made for Mother Earth, by Azimuth

HAPPY NEW YEAR to all of you who are reading this article. It’s my 1st for the year 2020 and I hope to start off with a watch article related to historical moments because each present year will require past year as a reference check for a better future.

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