Only the best in micro brand watches.

We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.


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Memorigin Navigator Flying Tourbillon Watch

Memorigin Navigator Flying Tourbillon Watch

The majority of the luxury watch industry has been, until recently, concentrated in Switzerland and Germany.  The Japanese, primarily Seiko, are also in this market and now the Chinese are as well.  What they are bringing to the table is relatively affordable  watches that never existed before.

Review – Von Doren Aksla

Review – Von Doren Aksla

Von Doren is a Norwegian watch company founded by Von Doren Asbjornsen. It began on Kickstarter on December 14, 2016, and as a new company they have really taken off.

Slow Watches – A More Basic Way of Telling Time

Slow Watches – A More Basic Way of Telling Time

Slow Watches is a UK based, Swiss made watch brand started by four friends from the watch industry and e-commerce. The Slow Watch line consists of 24 hour one handed watches exclusively.  It’s a different way of measuring time where absolute precision is not required by the wearer.

Review – Sjöö Sandström UTC Skydiver Black Night

Review – Sjöö Sandström UTC Skydiver Black Night

This is the first Swedish watch I have had the pleasure of reviewing.  Most of us probably do not know there are quite a few watch companies from Sweden.  They specialize in a fairly wide range of watch types including minimalist, chrono, sport, fashion and damascus steel to name a few.

Hands On Review – Nodus Trieste

Hands On Review – Nodus Trieste

Nodus Watches is a new Microbrand started in the Los Angeles area by Cullen Chen and Wesley Kwok. Their first watch is named the Nodus Trieste, named after the Trieste bathyscaphe, which in 1960 went 11,000 meters or 7 miles down into the Challenge Deep, the deepest part of the Mariana Trench.

Take Flight. Be Bold – Commander by CJR Watches

Take Flight. Be Bold – Commander by CJR Watches

  The perks of being a watch reviewer, is sometimes we get first dips on the prototype / sample to provide our initial honest opinion to the brand owner what we thought of. I am lucky enough to be approached by CJR Watches, to review their latest up-coming...

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