Microbrand Watch World

Only the best in micro brand watches.

We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.


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A hands on lap with the Helgray Silverstone Blue

A hands on lap with the Helgray Silverstone Blue

Helgray is one of the pioneers of crowdfunded watches with their first watch launching in March 2014 and funding in a matter of hours. Since then they've been very successful, following up with 3 more campaigns which have all raised over 100k USD. The Silverstone...

January Crowdfunding Spotlight

January Crowdfunding Spotlight

    Another year, another month. There never seems to be a shortage of good watches crowdfunding these days. But what campaigns running this month are worth your time? Take a look at some that are grabbing our attention. Click the titles to go to the...

Hands on review – Draken Watches Tugela

Hands on review – Draken Watches Tugela

  What do you get when you make a dive watch in the mountains? If you're Draken Watches, you'll get something a little like the Tugela. Dive watches have come a long way since 1932 when Omega introduced the Marine, considered by many to be the first dive watch....

Hands on review – Aevig Balaur

Hands on review – Aevig Balaur

  Another great microbrand watch from the vision of one man. AEVIG dates back to 2013 and was started by Chip Yuen in Holland.  He has three successful watches under the AEVIG brand so far; the Corvid, Huldra and the Valkyr.  The Balaur, named after a mythical...

Hands on review – Formex DS2100 model 7020

Hands on review – Formex DS2100 model 7020

  Formex is a Swiss brand that until very recently I was totally unaware of. Started in 1999 by H.P.Gradel and partners, the company had no prior history of making watches.  As a result, they were not motivated to fall back on any watch designs from the past. ...

Hands on review – Classic Rebel Time Chrono White

Hands on review – Classic Rebel Time Chrono White

  I really appreciate new microbrands that have a real history.  Rebel Time of Brooklyn, New York is precisely one of these companies. The company traces it's roots to Shneur Lakein's great grandfather Issador, who immigrated from the Ukraine to the United States...

Hands on review – iKi Studio A Series

Hands on review – iKi Studio A Series

  Quartz micros often get bit of a hard time from watch nerds but I've come to realise they serve a valuable role for watch fans. I've reviewed many watches here on MBWW but the iKi Studio A Series is the first that my wife has shown any interest in. She used to...

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