Only the best in micro brand watches.

We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.


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Apollo – A watch that’s out of this world

Apollo – A watch that’s out of this world

The Apollo is a new project by Amber Liu following on from her Artemis project last year. It will be launching on Kickstarter on the 28th September. While the Artemis was a fairly ordinary looking moonphase dress watch, the Apollo is something else entirely, pushing the envelope on design ideas to produce something quite exotic.

Havaan Tuvali Squadron One Review

Havaan Tuvali Squadron One Review

Havaan Tuvali is a brand new micro watch brand from Eric Yeh of Taiwan. This is his first watch currently being offered for purchase. The brand name comes from the Taiwanese aboriginal tribe language meaning “the deer’s sunset”.

Hands On Review – The Reverie Classic

Hands On Review – The Reverie Classic

The Reverie Classic is the second watch collection from Reverie, the Singapore based microbrand founded by Samuel Tay. Samuel’s design philosophy for this collection is “Shibui”, a Japanese term that translates to simplicity with subtle details that when examined shows far greater complexity.

Caliper D1B Slide Rule Watch – Where Old Tech Meets Modern Tech

Caliper D1B Slide Rule Watch – Where Old Tech Meets Modern Tech

The Caliper Slide Rule (or Slide View) watch is the second line of watches launched on Kickstarter by Caliper Timepieces of Toronto, Ontario, Canada. The watch retains the see through design of the brand’s first design, but this time adds a piece of history rarely seen or used in the 21st century, a circular slide rule.

Rebel Aquafin – The first Dive Watch From Rebel Time

Rebel Aquafin – The first Dive Watch From Rebel Time

Back in January 2017 I reviewed the Rebel Classic, a quartz chronograph that I really admire. Please check my review for further information about the company. Right now they are offering two watch lines, the Classic Chronograph and the Aviator Chronograph. Soon they will be offering their first dive watch, called the Rebel Aquafin. I have a prototype of the watch with me and from what I have found this watch has a very promising future.

UNDIVE DARK SEA 500m Dive Watch Review

UNDIVE DARK SEA 500m Dive Watch Review

New micro dive watch brands are popping up all the time. The more the better in my book. Some will put you asleep with boring derivative designs and others will really grab your attention. The UNDIVE DARK SEA 500 M is definitely one in the latter category.

SEATEK ARGO Dive Watch Review

SEATEK ARGO Dive Watch Review

Dive watches are one of my favorite watch types. They can be worn almost anywhere and they have always had an adventurous persona about them. Even if you barely get these watches wet, they generally give the wearer the feeling that they won’t let you down under harsh conditions.

Jubileon Superellipse

Jubileon Superellipse

We first covered the Superellipse from Jubileon one year ago with their first Kickstarter campaign. I loved the design which was both fresh and timeless. Unfortunately as sometimes happens, the watch was overlooked by crowdfunders and Jubileon had to go back to the drawing board. Thankfully they persevered and have now relaunched the Superellipse with a redesigned dial and hand set.

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