Only the best in micro brand watches.

We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.


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The Chestor by Vescari

The Chestor by Vescari

Vescari launched their first model “Heritage Chronograph” on Kickstarter back in October 2016. Vescari is set to unveil another chronograph collection and this second model “The Chestor” is an adoption to the branding design code and DNA.

Review – Jubileon Superellipse Chrono

Review – Jubileon Superellipse Chrono

It’s a pleasure to revisit Jubileon with their latest offering, the Superellipse Chrono. After the success of the original Superellipse on Kickstarter in 2017, the team has been hard at work on this chronograph version.

Mystery Box by Aragon Watches

Mystery Box by Aragon Watches

Not sure how long this tradition has been going on, but as far as I know for the past few years, I have seen how Aragon founder & owner, Mr. Wing Liang celebrates his birthday by offering mystery boxes of different value but at an amazing price tag ! It’s like a birthday gift for his fans, followers and existing watch owners too.

Minuteman Watches Announces New Veterans’ Charity Partnership

Minuteman Watches Announces New Veterans’ Charity Partnership

I’ve always been impressed with how much dedication Minuteman Watches shows towards supporting veteran causes. They have run a number of support campaigns in the past and this year they have selected Homes For Our Troops to be its 2019 nonprofit partner. That means that a portion of all sales of Minuteman watches for this year will go to help Homes For Our Troops build adaptive homes for severely injured post 9/11 veterans.

Review – Hemel Hydrodurance

Review – Hemel Hydrodurance

The Hemel Hydrodurance is part of the new HD series of Marvin Menke’s line of dive watches. To make a dive watch stand out from the crowd and still perform in an exemplary manner is difficult in today’s vast market of dive watches.

Review – Giorgio Piola STRAT-3 Chronograph

Review – Giorgio Piola STRAT-3 Chronograph

New watch brands are developed all the time. Different passions help turn an idea into reality where the product reflects the people or person behind the brand. Giorgio Piola is a real person who has made a 50 year career as the top illustrator, author, technical analyst, television commentator and journalist of Formula One (F1) cars.

Modern Interpretation of Super Compressor Style by Advisor

Modern Interpretation of Super Compressor Style by Advisor

Singapore have been producing some cool design and concept of micro brands lately and it’s no exception that Advisor Watches, an independent brand is joining the list as well. I am fortunate enough to be given an early access to preview and review the 2 prototypes of Ascent Classic and Ascent Skull.

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