Only the best in micro brand watches.

We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.


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Review – Giorgio Piola STRAT-3 Chronograph

Review – Giorgio Piola STRAT-3 Chronograph

New watch brands are developed all the time. Different passions help turn an idea into reality where the product reflects the people or person behind the brand. Giorgio Piola is a real person who has made a 50 year career as the top illustrator, author, technical analyst, television commentator and journalist of Formula One (F1) cars.

Modern Interpretation of Super Compressor Style by Advisor

Modern Interpretation of Super Compressor Style by Advisor

Singapore have been producing some cool design and concept of micro brands lately and it’s no exception that Advisor Watches, an independent brand is joining the list as well. I am fortunate enough to be given an early access to preview and review the 2 prototypes of Ascent Classic and Ascent Skull.

Review – CX Swiss Military Watch Rallye GMT 2746

Review – CX Swiss Military Watch Rallye GMT 2746

One of the first watches I reviewed for Microbrand Watch World was from CX Swiss Military Watch. It was an indestructible dive chronograph watch that was large, heavy and imposing. For this review, I have another example of their chronograph watches.

Review – DWISS RS1-SL-Quartz and RC1-SW-Quartz

Review – DWISS RS1-SL-Quartz and RC1-SW-Quartz

DWISS was founded in 2011 by Rafael Simoes Miranda, a watch designer since 2006. Rafael has done designs for over 15 brands of watches and is a winner of numerous design awards. Nothing seems more appropriate than an experienced watch designer going forward with his own watch brand in Switzerland, the world’s center of fine watch manufacturing.

TACS – When You Have 24 Hours On Your Wrist

TACS – When You Have 24 Hours On Your Wrist

The people in TACS have been super awesome and sent me another watch to review. This time, it’s the Day & Night model from their latest collection. I am super excited about this watch as this is my first time trying out a single-hand dial watch concept, and it would be interesting where this review would lead me to. Let’s start with what Day & Night is all about.

Review – NEYMAR Dive Watch

Review – NEYMAR Dive Watch

Shenzhen Bo Lin Watch Industrial Company Ltd of China has until recently been a manufacturer of watches for numerous brands. In the last few years, they have decided to offer their own watch brand, NEYMAR.

Review – Pantor Nautilus

Review – Pantor Nautilus

Pantor is a recently introduced watch brand that specializes exclusively in dive watches. Currently there are five lines of dive watches sold within Pantor; the Sea Turtle, Sea Horse, Sea Lion, Seal and now the Nautilus.

Review – Stoic Sports Watch

Review – Stoic Sports Watch

Recently I reviewed The Chronograph from STOIC, a new microbrand started by the well known English watchmaker Peter Speake-Marin.  Currently there are three watches in the STOIC line and for this review I have the STOIC Sports watch, which as the name indicates, is designed for sporting activities. 

Review – NOWA Shaper Smart Watch

Review – NOWA Shaper Smart Watch

NOWA is a relatively new watch brand in a category that is best described as the hybrid smart watch or smart travel watch. In this case the watch looks like a conventional minimalist analog watch, but when linked to your smart phone with Bluetooth the watch can do many things that not too long ago did not exist to a timekeeping device worn on the wrist.

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