Browsing: Interviews

The independent watch landscape has fundamentally altered horology, offering exotic materials and elite specs at impossible prices. But what happens when the digital render doesn’t match real-world wear? We dive deep into a massive Subreddit community sentiment analysis to look past the hype, analyze common quality learning curves, and uncover why there has never been a safer – or more exciting – time to invest in or build an independent watch venture.

Today, we interviewed Hakim Elkadiri, founder of ELKA watches. He shared his passion for watch design, sustainability, and ethical production, along with the challenges of running a microbrand. Hakim emphasized personal connections with customers and creating meaningful watches. The interview also covered brand inspiration, unique designs, craftsmanship, and advice for aspiring microbrands.