It’s always a pleasure to meet up with a micro brand creator to understand better what the brand is offering to the market. This week I met with a newcomer in microbrand world, Straits Foundry.

I had the privilege to meet up and check out his upcoming 1st two models that will be launching soon, and surprisingly, not through the usual crowdfunding route, but instead via the official Straits Foundry website.

Who is Straits Foundry ?

Quoted from their official website; “Straits Foundry is an independent, micro watch brand that’s dedicated to building watches that you can rely on. We build products that we’re proud to put our name on. Products that will last. 

We believe that life’s about the journey, and we aspire to make products that will stick by your side along the way. Everyone has a different answer to what drives them, or what they enjoy. At Straits Foundry, we enjoy exploring, and often find ourselves asking “what’s next?” It’s this curiosity and the uncertainty of what lies ahead that drives us.

When we were young, we were the kids taking things apart to figure out exactly how they worked, or building lemonade stands by the side of the road to quench that summer thirst. Nowadays, we call ourselves engineers and entrepreneurs. While we may be a lot bigger, we still retain that same level of curiosity that drives us forward.

Today, curiosity drives us to adapt new technologies and new techniques into our watchmaking and watch design processes. Watchmaking is a time-honored tradition that has evolved over many, many years, and we believe it will keep evolving as technology continues to change the world as we know it.”

What will be launched ?

They will be launching 2 models with a pre-sales on their website, the “Maiden Voyage” and “Expedition” which will feature varying case finishes and are limited to quantity of 500.

The Maiden Voyage

This is not the final design, refer to the pictures below for the actual final design…

The “Maiden Voyage” is a formal piece that transitions well from the office to after work activities, or even the outdoors. We’re creating an entry level, automatic dress watch that keep things simple. The ceramic coated dial creates soft edges and subtle features, while a cutout exposes the Miyota 82S5, beating below. The modestly sized 40mm case is comfortable on the wrist, and is held in place by a hand-stitched crocodile strap featuring a lambskin inner lining. The full list of specifications is as below :

  • Case diameter: 40mm
  • Case thickness: 12.5mm
  • Lug width: 20mm
  • Case material: Stainless
  • Case finish: Mirror and black (limited)
  • Movement: Miyota 82S5
  • Dial: White ceramic
  • Hands: Blue, (red sweeping second)
  • Crown: Screw type
  • Front crystal: Double-domed sapphire
  • Back crystal: Sapphire
  • Water resistance: 10ATM (100m)
  • Strap: Crocodile, lambskin inner lining
  • Clasp: Deployant style
  • Warranty: 2 years

The front view of the Maiden Voyage

The caseback view of the Maiden Voyage

The Expedition


The “Expedition” is a more casual, pilot-inspired piece that’s well suited for the outdoors. This watch features a glossy black ceramic dial and metallic hands with a touch of lume. The lume-traced numbers create a strong contract against the extremely black dial. Internally we have the automatic, Miyota 82S0. Again, this piece measures 40mm. The screw-type crown and 100m water resistance means swimming and snorkeling are not a problem. The full specifications is as below :

  • Case diameter: 40mm
  • Case thickness: 12.5mm
  • Lug width: 20mm
  • Case material: Stainless
  • Case finish: Mirror, sandblasted, and black (limited)
  • Movement: Miyota 82S0
  • Dial: Black ceramic
  • Hands: Metallic, lume
  • Crown: Screw type
  • Front crystal: Double-domed sapphire
  • Back crystal: Sapphire
  • Water resistance: 10ATM (100m)
  • Strap: Itallian calf
  • Clasp: Deployant style
  • Warranty: 2 years

The front view of the Expedition

The caseback view of the Expedition

My thoughts on this 2 models ?

I’m not really a big fan of 40mm even though I own a few 40mm watches, but after checking out the 2 prototypes close to the final end product, I can safely recommend that they are worth consideration.

Let’s start off with Maiden Voyage… out of the 2, this is my favourite. I like how simple, but not too simple the design is, especially on the exposed movement on the dial. Kudos to that ! The finishing of the stainless steel case is as expected, but the extra detailed was applied onto the dial. If you look closely on the dial where the second and hole of the dial exposing the movement, there is a joint between this 2 dials and according to Mr. Mitch, a few alterations had to be made in order to ensure the perfect cut and circle (that’s attention to details !). I like the finishing touch of the logo being frosted at center of the caseback sapphire crystal…

As for the Expedition, classic pilot watch but with a touch of modern feel. I like how the hands of the hour & minute matches the overall design and similarly to Maiden Voyage, on the caseback frosted logo as well. To end my conclusion, they do offer a custom-made box which is well-built and feels very classy indeed.

Overall, there is potential with these 2 watches, as well as in the brand moving forward. I can foresee that we will see more of Straits Foundry in coming years. So, if you are interested to be part of their upcoming pre-sales, please check their website out !