In the world of watches, where some companies have been around for centuries, it’s pretty darn hard to come in as the new kid on the block and make a name for yourself. But that’s exactly what Zelos Watches, a Singaporean brand, has done, and in less than a decade, no less! They’re one of the biggest ‘microbrands’ out there – small, independent watchmakers who are big on quality and fresh, unique designs. They’ve become the kind of success story that any new microbrand dreams of becoming. It just goes to show, even the biggest names in watches started somewhere, with a dream and a whole lot of grit. In this article, we will get to know the story of Zelos watches, the story of Zelos founder, Elshan Tang and what so special about the brand’s watches.
Zelos Watches – A Single Man’s Dream
Imagine being just 15 and already developing a love for watches so deep that you start collecting and trading luxury timepieces. That’s how Elshan Tang, the guy behind Zelos Watches, kicked off his love affair with horology. This childhood hobby didn’t just stick around; it guided him through a Mechanical Engineering degree from the National University of Singapore and, by the early 2010s, morphed into a proper business. But trading the same ol’ brands and designs got boring fast. Tang wanted something new, something different. So, he decided to roll up his sleeves and make it happen himself.
In 2014, with a mix of nerve and excitement, Tang took a leap of faith and launched Zelos. Named after the Greek god of zeal and competition, Zelos Watches was never just about keeping time. Tang dreamed of creating unique timepieces, using unusual materials and designs, that didn’t just tell the time but told a story. He wanted to offer an experience that felt premium and carried a value that outshone its price tag.
And guess what? He nailed it. Under Tang’s leadership, Zelos Watches has become more than a brand; it’s a symbol of success for any aspiring microbrand. It’s a fantastic mix of fresh, innovative design and time-tested watchmaking techniques, making Zelos one of the most sought-after microbrands around the world. Tang’s journey shows us the amazing things that can happen when you pursue your passion with dedication and a dash of audacity. It’s a reminder that no market is too established to shake up.
Early Milestones and Worldwide Expansion
Driven by his vision, Elshan embarked on a remarkable journey in 2014. With unwavering determination, he launched a groundbreaking Kickstarter campaign to bring his dream to life. The campaign aimed to fund the production of his inaugural watch, a masterpiece he named the Helmsman. Little did he know that this pivotal moment would be the catalyst for an extraordinary adventure.
The Kickstarter campaign proved to be a resounding success, surpassing its funding goal and igniting a wave of enthusiasm within the watch community. Inspired by this overwhelming support, Elshan founded Zelos Watches, a brand rooted in innovation, craftsmanship, and affordability.
Zelos Watches quickly garnered attention for its distinctive approach to watchmaking. Elshan’s unwavering passion for pushing boundaries led him to explore uncharted territories in materials and design. He dared to incorporate unconventional elements such as bronze, meteorite, and carbon fiber into his timepieces, resulting in truly remarkable creations that commanded attention.
As word spread about Zelos Watches and its trailblazing designs, the brand caught the eye of watch enthusiasts beyond Singapore’s borders. Recognizing the potential for global reach, Elshan set his sights on expanding into international markets. Zelos Watches embraced the digital landscape, establishing a strong online presence and cultivating partnerships with authorized retailers worldwide. This strategic move enabled watch lovers from every corner of the globe to experience the allure of Zelos timepieces.
Fueling the brand’s meteoric rise were collaborative ventures that pushed the boundaries of creativity. Zelos Watches embarked on captivating partnerships with renowned watchmakers, automotive companies, and esteemed entities. These collaborations birthed limited edition timepieces that seamlessly melded the art of watchmaking with other realms of design, resulting in unique and coveted creations that stirred the souls of collectors and enthusiasts alike.
But Zelos Watches wasn’t content with merely existing within the industry. Elshan recognized the importance of personal connections and the power of face-to-face interaction. The brand actively participated in horological events and exhibitions, both locally and on the international stage. These gatherings became platforms for Zelos Watches to showcase its exceptional craftsmanship, engage with customers, and forge meaningful relationships within the watch community.
As the brand flourished, Zelos Watches continued to innovate and diversify its offerings. It unveiled a rich tapestry of designs, each meticulously crafted to cater to a diverse array of styles and preferences. From rugged timepieces built for the thrill of adventure to refined watches befitting formal occasions, Zelos Watches became synonymous with versatility, quality, and boundless imagination.
Zelos Watches Collections
Zelos Watches offers a diverse range of collections, each with its own unique characteristics and design aesthetic. Here are some of the notable collections from Zelos:
- Helmsman: The Helmsman collection is the flagship line of Zelos Watches. Inspired by the spirit of adventure and exploration, these timepieces are rugged, durable, and built to withstand the elements. They feature bold designs, often incorporating materials like bronze, stainless steel, or titanium. The Helmsman collection is ideal for those seeking a robust and reliable watch for their outdoor pursuits.
- Abyss: The Abyss collection embodies the allure and mystery of the deep sea. These dive watches are specifically designed to withstand the extreme pressures of underwater exploration. With their water resistance rating of up to 3,000 meters, they are perfect companions for professional divers and enthusiasts alike. The Abyss collection combines robust construction, luminous dials, and unidirectional rotating bezels to ensure accurate timekeeping and safe underwater exploration.
- Swordfish: The Swordfish collection showcases a more aggressive and sporty design aesthetic. These watches feature a bold and angular case design, reminiscent of the sleek and powerful swordfish. With their striking appearance, the Swordfish collection caters to individuals who appreciate a watch that makes a strong style statement.
- Hammerhead: Inspired by the iconic ocean predator, the Hammerhead collection exhibits a distinctive design characterized by its hammerhead shark-shaped crown guard. These timepieces strike a balance between elegance and sportiness, making them suitable for both casual and formal occasions. The Hammerhead collection offers versatility, combining refined aesthetics with robust functionality.
- Mako: The Mako collection captures the essence of timeless elegance. These dress watches feature clean and classic designs, with a focus on simplicity and sophistication. With their slim profiles and refined dials, the Mako collection is perfect for those seeking a versatile timepiece that seamlessly transitions from the boardroom to formal events.
- Visionary: The Visionary collection showcases Zelos Watches’ commitment to innovation and pushing boundaries. These watches often incorporate unconventional materials such as carbon fiber, Damascus steel, or meteorite. The Visionary collection represents the fusion of artistic design, avant-garde materials, and exceptional craftsmanship.
Each Zelos Watches collection offers a distinct personality and style, allowing watch enthusiasts to find a timepiece that resonates with their individual tastes and preferences. Whether one seeks a rugged adventure companion, a refined dress watch, or a statement-making sporty timepiece, Zelos Watches has a collection to cater to diverse horological desires.
Use Of Extraordinary Materials
Zelos Watches has gained a reputation for their creative use of extraordinary materials in crafting their timepieces. They go beyond the traditional and explore innovative options, setting them apart in the watch industry. Let’s take a closer look at some of the remarkable materials that Zelos incorporates into their watches:
Bronze: Zelos Watches is widely acclaimed for their bronze watch cases. Bronze is a special material that develops a unique patina over time, giving each watch a distinctive and individual look. This aging process adds character and charm, making the timepieces highly coveted by collectors.
Damascus Steel: Zelos showcases the artistry of Damascus steel in some of their watch models. This ancient metalworking technique involves layering and forging different types of steel to create intricate patterns on the watch case. The result is an awe-inspiring and visually captivating pattern, making each timepiece truly one-of-a-kind.
Carbon Fiber: Known for its lightweight and robust nature, carbon fiber finds its way into various components of Zelos watches, such as dials, bezels, and straps. This material not only enhances the overall durability of the timepiece but also lends it a modern and sporty aesthetic. Plus, its high strength-to-weight ratio ensures a comfortable and reliable wear.
Meteorite: Zelos Watches incorporates slices of genuine meteorite in their designs, adding a touch of cosmic beauty to their timepieces. These meteorite dials showcase natural patterns and textures, resulting in visually captivating displays. Each watch becomes a unique link to the vastness of the universe.
Titanium: Zelos frequently utilizes titanium, a lightweight and corrosion-resistant metal, in their watch cases. Titanium provides strength without adding excessive weight, ensuring a comfortable fit on the wrist. Its distinct greyish hue also lends a sleek and modern touch to the overall design, making the watches visually appealing.
By incorporating these extraordinary materials, Zelos Watches stands out in the industry, creating timepieces that captivate the imagination. The brand’s ability to blend unconventional materials with exceptional craftsmanship has garnered widespread admiration from watch enthusiasts around the world. Zelos Watches continues to push the boundaries of material exploration, constantly seeking new and exciting elements to incorporate into their innovative designs.
At Zelos Watches, exclusivity is a hallmark of their timepieces. Every Zelos watch is a numbered limited edition release, making each piece a truly unique and coveted creation. Embracing the essence of rarity and collectability, Zelos ensures that each owner receives a timepiece that holds a special place in the limited production run. With meticulous attention to detail and exceptional craftsmanship, Zelos watches offer discerning enthusiasts the opportunity to own a timepiece that stands out from the crowd, reflecting their individuality and appreciation for the art of watchmaking.
Elshan Tang, the visionary founder of Zelos Watches, has shared some fascinating stories about his life as an entrepreneur in various interviews. Here are a few noteworthy anecdotes and perspectives he has shared:
Embracing Challenges: Elshan emphasizes the importance of facing challenges head-on as an entrepreneur. He believes that tackling difficulties is crucial for personal growth and achieving success. Instead of avoiding obstacles, Elshan sees them as opportunities to learn, adapt, and improve both himself and his business.
Pursuit of Passion: In interviews, Elshan frequently expresses his deep passion for watches and how it drives his entrepreneurial journey. He advises aspiring entrepreneurs to follow their passions and build a business around something they truly love. Elshan believes that passion is the driving force that keeps entrepreneurs motivated, resilient, and committed to their goals.
Continuous Learning: Elshan places great emphasis on continuous learning in the world of entrepreneurship. He believes that staying curious, open to new ideas, and constantly seeking knowledge are key to success. Elshan himself dedicates time to research and explore the latest trends, materials, and technologies in watchmaking to ensure that Zelos Watches remains innovative and ahead of the curve.
Persistence and Adaptability: Elshan acknowledges that the entrepreneurial journey is filled with ups and downs. He highlights the importance of persistence when facing adversity. According to him, entrepreneurs should be willing to adapt and iterate their strategies, products, and business models as necessary. Elshan believes that resilience and adaptability are vital qualities that enable entrepreneurs to navigate challenges and emerge stronger.
Building a Supportive Network: Elshan recognizes the value of building a strong network of mentors, industry professionals, and like-minded individuals. He emphasizes the importance of surrounding oneself with people who share similar values, offer guidance, and provide valuable insights. Elshan believes that a supportive network can help entrepreneurs overcome obstacles and achieve their goals more effectively.
Through these interviews, Elshan Tang has shared his entrepreneurial experiences and insights, providing valuable advice to aspiring entrepreneurs. His stories inspire others to pursue their passions, embrace challenges, and foster a continuous learning mindset. Elshan emphasizes the importance of persistence, adaptability, and a supportive network on the journey to success.
Zelos Watches FAQ
- Where is Zelos Watches based?
Zelos Watches is based in Singapore.
- How can I purchase a Zelos watch?
You can purchase Zelos watches directly from their official website or through authorized retailers. They offer a secure online shopping experience, and their authorized retailers ensure authenticity and customer support.
- Are Zelos watches limited edition or mass-produced?
Zelos Watches offers both limited edition models and regular production models. Limited editions are often created in collaboration with partners or feature unique materials, while regular production models provide wider availability.
- Are Zelos watches water-resistant?
Yes, Zelos watches are designed with water resistance in mind. The water resistance rating varies across models, with some suitable for daily wear and others specifically designed for diving.
- Do Zelos watches come with a warranty?
Yes, Zelos watches come with a warranty to cover any manufacturing defects. The specific warranty duration may vary, so it is recommended to check the warranty information provided with your watch.
- Can I get my Zelos watch serviced or repaired?
Zelos Watches provides servicing and repair options for their timepieces. It is recommended to reach out to their customer support or authorized service centers for assistance with any servicing or repairs needed.
- Are Zelos watches customizable?
Zelos Watches offers limited customization options for some of their models. This may include options for different dial colors, materials, or strap choices. However, customization availability can vary, so it is advisable to check their website or contact their customer support for more details.
- Does Zelos offer international shipping?
Yes, Zelos Watches provides international shipping to many countries worldwide. The shipping options and costs may vary depending on the destination.
- Can I follow Zelos Watches on social media?
Yes, Zelos Watches maintains an active presence on social media platforms like Instagram and Facebook. Following their social media accounts is a great way to stay updated on their latest releases, collaborations, and news.
Some Of Our Reviews
Hailing from Singapore, Zelos Watches has carved out a name for itself in the bustling world of small-scale watch brands. Thanks to its founder, Elshan Tang, the company has gained a reputation for doing things a bit differently. Their watch designs are a unique blend of sophistication and complexity, and they aren’t shy about using unconventional materials like bronze or even meteorite in their timepieces. Zelos is all about the charm and intricacy of mechanical watches, combining the best of modern and old-school styles to appeal to a wide variety of watch enthusiasts. What really sets Zelos apart is how they deliver high-end, luxurious watches without the eye-watering price tags you’d expect. It’s this kind of accessibility that truly makes them stand out in the crowd.
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