The life of a micro brand watchmaker is not always easy. Oh sure, it looks glamorous from the outside: doodle up a new timepiece, send it off to the factory for production, then jet off to party with supermodels while those sweet, sweet Kickstarter dollars come rolling in. But in fact, making your own watch brand requires hard work, late nights, and the bloody-minded determination to endure Sisyphusian frustrations to create something you love. Case in point: the Airavata.
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