NorthTwentytwo is an independent Swedish watch company founded in 2014. The name comes from the location of the company, 22 kilometers North of the Swedish capital of Stockholm. The precise location is 59 degrees, 20 minutes North and 8 degrees , 4 minutes East. Almost better than a physical address! Their watches have been sold to customers in over 40 countries spread over 5 continents. The emphasis here is minimalistic design inspired by wonders of Scandinavia. Quality and durability is not overlooked and is insured with final assembly in their workshop in Stockholm with 100 % testing and inspection.
For my review I have from their men’s line the Visby, part of their Nord collection. Visby is a town on the Swedish island of Gotland in the Baltic sea. It’s existence dates back to the Stone Age and the area was a major trading area estimated to go as far back as 900 AD. Unlike the town, the Visby watch is new and totally modern, available in a white face with either silver or rose gold finishes.
The silver watch that I have for this review has a tastefully signed slim buckle, a very well made padded and stitched black leather strap, six rectangular perfectly cut strap holes and a fixed strap loop and an adjustable strap loop. The best part is the strap has two very easy to operate releases which makes changing straps a snap without any tools. This strap release design is the best I have encountered for a watch with a non metal watch strap.
The watch measures 40 mm in diameter but seems larger due to it having a very slim bezel. It measures just under 8.5 mm thick and 20 mm between lugs and about 46 mm lug to lug. The lugs curve below the case back, which gives the watch a good on the wrist profile. The totally unobtrusive gear edged crown on this watch measures only 3.5 mm in diameter. The crown is nicely integrated into the lower pie pan shape of the case. Four screws hold down the polished chrome back which is tastefully engraved with the company name and date of establishment in a unique quadrant design.
Everything about this watch is quality. This includes the Ronda 785 quartz movement, the flat slightly raised and beveled sapphire crystal and the 316L polished chrome stainless steel case construction. The Ronda movement is one jewel with a long 42 month battery life rating and is rated to be accurate to -10/+20 seconds per month. This particular watch movement has been about two seconds a week fast.
The pure white face has hour and minute silver finished hands in a delicate thin blade like design that I have not seen before, where a small portion of each hand is even narrower at the center of the watch, almost like a paddle. The tapered needle like second hand is just perfect as well. The very small silver edged round black on white date window is positioned less than half the distance between the center of the watch and the lower outer edge of the face. The rest of the face consists of 40 small grey dot minute/second markers and 12 small silver edged round hour markers. The precise longitude and latitude for the company is printed on either side of the 6 o’clock silver edged round hour marker.
The name of the company, on the upper portion of the dial, is very tastefully printed in two black Times New Roman point sizes, similar to the longitude and latitude information. For a three hand date window minimalist dress watch, I find this design to be distinctive and carefully executed. It embodies everything I look for in a minimalist dress watch. It is also a great value, in my opinion; $156; northtwentytwo.com (Site under construction at time of writing)
Bert Kanne is a freelance contributor to MBWW with a love for well made dive watches and chronographs. All photos by Bert Kanne unless otherwise noted.