BA111OD Chapter 3? Wait a minute. who’s BA111OD? what’s Chapter 3? is a Swiss watchmaking company that emerged in 2019 thanks to the vision of Thomas Baillod. Unlike traditional watchmakers, BA111OD aims to revolutionize the way watches are distributed, while offering exceptional Swiss Made timepieces at unprecedented prices. The secret behind BA111OD’s success lies in its innovative “we-commerce” strategy. By selling their watches directly to customers through their website and app, the company eliminates intermediaries and relies on its own customers to spread the word about their brand. This unique approach has allowed BA111OD to offer their watches at significantly lower prices compared to traditional Swiss watches.
All BA111OD watches are meticulously crafted in Switzerland and feature Swiss automatic movements, ensuring exceptional precision and reliability. The company boasts a diverse collection that includes dress watches, sports watches, and chronographs. Moreover, BA111OD provides customers with a range of customization options, enabling them to select their preferred case material, dial color, and strap type.
Watch enthusiasts have lauded BA111OD for their commitment to quality, captivating designs, and remarkable value. The media has also taken notice, with renowned publications such as Hodinkee and WatchTime hailing BA111OD as one of the most thrilling new watch brands in recent times.
Let’s dive into the captivating world of BA111OD and explore their renowned Chapter 3 series, which has garnered immense success and recognition. Recently, the company unveiled two exquisite new dials for this collection, presenting us with the perfect occasion to delve into the fascinating realm of these timepieces and learn more about BA111OD as a whole.
The BA111OD Chapter 3 is an automatic open-heart watch that was released in 2020. It is the third watch in the BA111OD collection, and it is designed to be a more affordable alternative to the company’s tourbillon watches.

The Chapter 3 is powered by the Sellita SW200-1 automatic movement, which is a reliable and robust movement that is used in many other Swiss watches. The watch has a 38-hour power reserve.
The Chapter 3 has a 42mm stainless steel case, but what makes him special is its dial. As mentioned above, the Chapter 3 watches comes with an open heart dial, with the open parts spanning across the dial, from 1 o’clock to 7 o’clock, in a diagonal line.

Recently, BA111OD expanded its collection by introducing two fresh additions to their watch series, each showcasing a distinct personality. The first new model, named Chapter 3.6 – Azur, boasts a captivating deep blue panel that exudes a sense of elegance and style. On the other hand, the second model, known as the Chapter 3.5 Zest model, features an anthracite panel that adds a touch of sophistication. The Zest model stands out with its dark bezel and a gunmetal PVD coated body, complemented by vibrant orange accents.

To complete its striking look, it comes with a black Safiano leather strap adorned with orange stitching. In contrast, the Azure model showcases a stainless steel body, exuding a timeless appeal, and pairs it with a brown leather strap, creating a classic and refined aesthetic.
Inside the watches we find P024, an automatic Swiss movement from Soprod, which is based on ETA 2824-2 caliber, beating at 28,800 vibrations per hour with a power reserve of 38 hours.

Similar to BA111OD’s previous timepieces, such as its highly regarded tourbillon watch, which has gained recognition as the most affordable Swiss tourbillon watch currently available, these new watches also deliver exceptional value for the price. The ZEST model is priced at 625 Swiss francs, offering a compelling combination of quality and affordability. Meanwhile, the Azur model is attractively priced at 595 Swiss francs, making it an appealing option for those seeking a stylish timepiece without breaking the bank.
We hope you enjoyed our BA111OD introduction and we will be happy to hear what you think about these two new watches.
Click to visit BA111OD website.