In the world of luxury watches, Audemars Piguet stands as a paragon of excellence. To truly appreciate the elegance of the Audemars Piguet Royal Oak, we must first delve into the brand’s illustrious history. Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet, the Swiss watchmaker quickly gained a reputation for its unwavering commitment to craftsmanship and innovation. However, it was in 1972 that Audemars Piguet introduced a timepiece that would forever alter the landscape of luxury watchmaking – the Audemars Piguet Royal Oak. Designed in collaboration with legendary watch designer Gerald Genta, the Royal Oak defied conventions. Its iconic octagonal case, adorned with a distinctive tapisserie dial pattern, was a departure from the round, precious metal watches that had dominated the industry. Yet, it was Audemars Piguet’s bold choice of stainless steel as the primary material that truly set the Royal Oak apart, challenging the norms and conveying a message of strength and modernity.
The Royal Oak collection’s significance goes beyond its design. It represents a bold statement in horology, redefining luxury sports watches. From classic self-winding models to sporty chronographs and rugged Offshore variants, the Royal Oak caters to diverse tastes while remaining true to its iconic heritage.
Our exploration into the elegance of Audemars Piguet’s Royal Oak extends to an intriguing facet of the watch world – microbrand alternatives. While the Royal Oak remains an emblem of luxury, it has inspired a wave of microbrands to create watches that capture its essence. These microbrands offer their unique interpretations, making luxury accessible to a broader audience. In this article, we will delve into the Royal Oak’s origins, its timeless design, and the meticulous craftsmanship that defines it. Simultaneously, we will venture into the world of microbrand watches, uncovering hidden gems that pay homage to the Royal Oak’s enduring allure while carving out their own distinct identities. Join us on this horological journey as we celebrate the brilliance of Audemars Piguet’s Royal Oak and discover the captivating world of microbrand watches inspired by its elegance and innovation.
The Origin of Audemars Piguet Royal Oak: A Tale of Genta and Audemars Piguet
The Audemars Piguet Royal Oak, a horological legend that has graced the wrists of watch connoisseurs for decades, has a captivating origin story that intertwines the vision of two extraordinary individuals – Gerald Genta and the renowned Swiss watchmaker Audemars Piguet.
In the early 1970s, the watch industry was undergoing a seismic shift. Audemars Piguet, a brand known for its traditional, classic designs, was seeking to break away from convention and create something extraordinary. Enter Gerald Genta, a talented and innovative watch designer, who would play a pivotal role in shaping the future of Audemars Piguet.
The story goes that Genta was summoned by Audemars Piguet to design a watch overnight. Inspired by a diver’s helmet he spotted in a shop window, Genta sketched the initial design for what would become the Royal Oak on a napkin during a train journey from Geneva to Le Brassus. This impromptu design featured an octagonal case, a stainless steel construction, and a revolutionary integrated bracelet – a departure from the norm in the world of luxury watches at the time.

The audacious design, combined with Genta’s insistence on using stainless steel, a material previously reserved for utilitarian timepieces, created quite a buzz. Audemars Piguet, taking a leap of faith, decided to produce the watch. In 1972, at the Baselworld watch fair, the Royal Oak was unveiled, shocking the watch industry and the world. Its avant-garde design challenged traditional notions of luxury, blending sportiness with elegance.
The name “Royal Oak” is derived from the British Royal Navy’s HMS Royal Oak, a World War II battleship. The ship’s name symbolized strength and durability, traits that the Royal Oak watch shared. Its distinctive octagonal shape was inspired by the portholes of a ship, further solidifying the nautical connection.
The Royal Oak was a game-changer, both for Audemars Piguet and the watch industry as a whole. Its blend of stainless steel, a complex mechanical movement, and an iconic design positioned it as the world’s first luxury sports watch. It was an instant success, and the Royal Oak became an icon that transcended the boundaries of traditional watch design.
The Royal Oak by Audemars Piguet: A Masterpiece of Iconic Design and Exquisite Craftsmanship
In the world of luxury watches, the Audemars Piguet Royal Oak stands as a testament to timeless design and meticulous craftsmanship. This iconic timepiece has transcended generations, captivating the hearts of horological enthusiasts worldwide. Let us delve deeper into the facets that make the Royal Oak a true masterpiece.
The Iconic Design
At the heart of the Royal Oak’s allure lies its distinctive design, which has defied conventions and set new standards in luxury watchmaking.
Distinctive Octagonal Case and Bezel
The Royal Oak’s most unmistakable feature is its octagonal case and bezel, a departure from the traditional round watch cases that dominated the market. Inspired by the portholes of ships, this bold design choice by Gerald Genta in the early 1970s was a stroke of genius. It conferred the watch with a unique and instantly recognizable identity, making it stand out in a sea of traditional timepieces.
The octagonal shape is both aesthetically pleasing and symbolically significant. It symbolizes strength and resilience, qualities reflected in the watch’s durability and performance. Crafted with utmost precision, the case and bezel are integrated seamlessly, showcasing the brand’s commitment to perfection.
The Tapisserie Dial Pattern
Another defining feature of the Royal Oak is its tapisserie dial pattern. This intricate, textured dial design adds depth and character to the watch’s face, giving it a sense of luxury and refinement. The pattern is achieved through a meticulous engraving process, where tiny squares or lozenges are carved into the dial’s surface, creating a subtle interplay of light and shadow.
The tapisserie dial pattern is not only visually captivating but also a testament to Audemars Piguet’s attention to detail. It elevates the Royal Oak from a mere timekeeping instrument to a work of art, where every element has been carefully considered.

Integration of Stainless Steel in Luxury Watches
Perhaps the most revolutionary aspect of the Royal Oak’s design was the bold use of stainless steel. At the time of its launch, stainless steel was primarily associated with functional, utilitarian watches, far removed from the world of luxury. However, Audemars Piguet challenged this norm by employing stainless steel in the Royal Oak’s construction.
This audacious move not only defied industry conventions but also sent a clear message – luxury could be robust and versatile. The use of stainless steel provided the Royal Oak with durability and a distinctive industrial-chic aesthetic. It was a statement that elegance need not be confined to precious metals but could also be found in the strength of stainless steel.
The Craftsmanship
Beyond its design, the Royal Oak exemplifies the pinnacle of watchmaking craftsmanship, showcasing Audemars Piguet’s dedication to creating timepieces of unparalleled quality.
Handcrafted Movements
The beating heart of every Royal Oak watch is its meticulously handcrafted movement. Audemars Piguet takes pride in producing in-house movements, a testament to its commitment to horological excellence. Skilled watchmakers painstakingly assemble and finish each movement with precision, ensuring optimal performance and longevity.
The Royal Oak’s movements are known for their accuracy and reliability, with many featuring complications such as chronographs, perpetual calendars, and tourbillons. These complications not only enhance the watch’s functionality but also underscore the brand’s technical prowess.
Fine Finishing and Attention to Detail
Audemars Piguet leaves no detail untouched when it comes to finishing and decoration. The bridges and plates of the movements are meticulously chamfered, polished, and adorned with Geneva stripes, creating a visually stunning and harmonious internal landscape.
The case and bracelet of the Royal Oak also undergo rigorous finishing processes, with alternating brushed and polished surfaces. This meticulous attention to detail ensures that every facet of the watch reflects light in a way that accentuates its beauty and elegance.
Use of Precious Metals in Select Models
While stainless steel remains a hallmark of the Royal Oak, Audemars Piguet also offers select models crafted from precious metals like gold and platinum. These luxurious variations cater to collectors and enthusiasts seeking the ultimate in opulence and exclusivity.
The use of precious metals elevates the Royal Oak’s aesthetic, lending it a rich and lavish character. These models often feature exquisite dial and bracelet options, further enhancing their desirability among those with a penchant for luxury.
The Bracelet of the Royal Oak: A Masterpiece of Form and Function
The bracelet of the Audemars Piguet Royal Oak is not just a utilitarian accessory; it’s a work of art that complements the watch’s iconic design while offering exceptional comfort and durability. Crafted with the same attention to detail as the watch itself, the Royal Oak’s bracelet is a testament to Audemars Piguet’s commitment to excellence.
The most striking feature of the Royal Oak’s bracelet is its integrated design. Unlike traditional watches, where the bracelet is attached to the case using spring bars, the Royal Oak’s bracelet seamlessly flows from the case. This integration creates a harmonious and fluid appearance that enhances the watch’s overall aesthetic.
The links of the Royal Oak bracelet are meticulously crafted, with alternating brushed and polished surfaces. This careful finishing not only adds to the bracelet’s visual appeal but also plays with light, creating a captivating interplay of reflections. The result is a bracelet that exudes elegance and sophistication, perfectly complementing the watch’s iconic octagonal case.
Comfort is paramount when it comes to wearing a watch, and the Royal Oak’s bracelet excels in this regard. The links are designed to conform to the wrist, providing a snug and comfortable fit. The bracelet’s flexibility ensures that it moves with the wearer, making it suitable for daily wear or special occasions.
Durability is another hallmark of the Royal Oak’s bracelet. Crafted from high-quality materials, such as stainless steel or precious metals like gold and platinum, it is built to withstand the rigors of daily life. The robust construction ensures that the bracelet remains as enduring as the watch itself.
For those who appreciate customization, the Royal Oak offers variations in bracelet styles. From the classic stainless steel bracelet to luxurious options in gold or platinum, collectors can choose the bracelet that best suits their taste and lifestyle.
The Heart of Elegance: The Movement of the Audemars Piguet Royal Oak
The Audemars Piguet Royal Oak is not merely a beautiful timepiece with an iconic design; it’s a masterpiece of horological engineering, and at its core lies the beating heart of precision and reliability – the movement.
In-House Calibres
One of the defining features of the Royal Oak is its use of in-house movements. Audemars Piguet, a brand with a rich history dating back to 1875, has invested decades in developing its calibres, and this expertise is evident in every Royal Oak watch.
Audemars Piguet’s commitment to crafting in-house calibres means that each component of the movement, from the balance wheel to the hairspring, is meticulously designed and manufactured by the brand’s skilled watchmakers. This level of control allows Audemars Piguet to maintain exceptionally high standards of quality and precision.
The in-house movements of the Royal Oak are a testament to the brand’s dedication to horological excellence. These movements are often finely decorated, with intricately engraved bridges, polished screws, and Geneva stripes. The attention to detail extends to the finishing of every component, creating a movement that is as visually stunning as it is precise.
Precision and Reliability
When it comes to precision and reliability, the Royal Oak’s movement is second to none. Audemars Piguet’s watchmakers painstakingly assemble and regulate each movement to ensure it meets the brand’s exacting standards.
The Royal Oak is known for its exceptional accuracy, thanks to the precision of its in-house calibres. Whether it’s a self-winding movement or a complex chronograph, these movements are designed to keep time with remarkable precision, ensuring that the Royal Oak is not just a symbol of elegance but also a reliable timekeeping companion.
Reliability is further enhanced by the use of high-quality materials and innovative engineering. The movements are designed to withstand the rigors of daily wear, making the Royal Oak a watch that can be worn with confidence in any situation.
Complications Available in Royal Oak Watches
The Royal Oak collection offers a range of complications that cater to diverse tastes and horological preferences. While the classic Royal Oak models are renowned for their elegance and simplicity, Audemars Piguet also offers more complex versions with a variety of complications.
For those who appreciate the art of watchmaking, the Royal Oak offers complications such as perpetual calendars, moon phases, and tourbillons. These complications not only showcase Audemars Piguet’s technical expertise but also add functionality and sophistication to the watch.
Chronograph enthusiasts can opt for Royal Oak models with intricate chronograph movements, while those seeking a sportier experience can explore the Royal Oak Offshore collection, which includes models with features like a diver’s bezel or a GMT function.
Celebrities and Pop Culture Impact
Celebrities and Royal Oak
The Audemars Piguet Royal Oak isn’t just a timepiece; it’s a symbol of status, luxury, and style that has captured the attention of numerous notable personalities. From Hollywood A-listers to sports icons and musicians, the Royal Oak has adorned the wrists of those who appreciate its blend of elegance and sportiness.
Among the many notable personalities seen wearing Audemars Piguet Royal Oak watches is NBA superstar LeBron James. Renowned for his exceptional skills on the basketball court, LeBron is also known for his impeccable taste in timepieces. He has been spotted wearing various Royal Oak models, further solidifying the watch’s status as a choice for the elite.
In the world of entertainment, rapper Jay-Z is a prominent figure seen sporting a Royal Oak. His preference for this luxury watch reflects its universal appeal and the recognition that it transcends the boundaries of traditional watchmaking. Similarly, tennis legend Serena Williams has been seen wearing a Royal Oak Offshore, highlighting its versatility as a watch that complements both formal and casual attire.
Celebrity Endorsements and Collaborations
The allure of the Royal Oak has extended beyond celebrity endorsements to collaborations that have garnered attention in the world of horology. One such collaboration is with golf legend and Audemars Piguet ambassador, Rory McIlroy. The Royal Oak collection includes a model named after him, showcasing the brand’s dedication to working closely with its ambassadors to create timepieces that resonate with their individual styles and preferences.
Another notable collaboration was with legendary actor and filmmaker Arnold Schwarzenegger. The Royal Oak Offshore Arnold Schwarzenegger The Legacy Chronograph pays homage to his cinematic legacy and his role as an Audemars Piguet ambassador. This limited-edition watch captures the spirit of adventure and success, much like the man himself.
Royal Oak’s Pop Culture Impact
The Royal Oak’s influence transcends the world of horology and extends into pop culture, making appearances in movies, TV shows, and the fashion industry.
In movies, the Royal Oak has graced the wrists of leading characters, adding a touch of sophistication to their on-screen personas. In “Wall Street,” Michael Douglas’ character, Gordon Gekko, wore a Royal Oak, forever associating the watch with power and success. Similarly, in “The Italian Job,” Mark Wahlberg’s character, Charlie Croker, sported a Royal Oak Offshore, emphasizing its rugged and sporty appeal.
Beyond movies, the Royal Oak’s influence has been felt in the fashion industry. Its distinctive octagonal case and integrated bracelet have inspired numerous designers and brands. The watch’s seamless blend of luxury and sportiness has shaped fashion trends, with elements of its design often incorporated into clothing and accessories. The Royal Oak’s impact on fashion goes beyond its design; it represents a lifestyle of elegance, adventure, and refinement that continues to resonate with fashion enthusiasts worldwide.
In conclusion, the Audemars Piguet Royal Oak’s popularity among celebrities and its impact on pop culture are testaments to its enduring appeal and iconic status. Notable personalities from various fields have embraced the Royal Oak, making it a symbol of prestige and style. Moreover, its presence in movies, TV shows, and the fashion industry has cemented its position as a cultural icon that transcends the boundaries of horology. The Royal Oak isn’t just a watch; it’s a timeless symbol of elegance and sophistication that continues to capture the hearts and wrists of those who appreciate its exceptional craftsmanship and distinctive design.
Collectibility and Investment Value
The Audemars Piguet Royal Oak isn’t just a timepiece; it’s a coveted collectible and a wise investment. Its allure goes beyond its exquisite craftsmanship and iconic design, extending to its rarity, limited editions, and growing appreciation in the market.
Rarity and Limited Editions
One of the key factors that contribute to the collectibility of Royal Oak watches is their rarity. Audemars Piguet carefully controls the production of Royal Oak models, ensuring that they remain exclusive and coveted. Limited production runs and strict quality control measures mean that acquiring a Royal Oak is a pursuit that demands patience and determination.
Moreover, Audemars Piguet regularly releases limited editions of the Royal Oak, each with its unique design and features. These limited-edition models often pay homage to significant milestones or collaborations, adding an extra layer of exclusivity. Collectors eagerly seek out these rare editions, recognizing their potential for future appreciation.
Appreciation of Royal Oak Watches in the Market
The market for Audemars Piguet Royal Oak watches has witnessed remarkable growth over the years. The demand for these timepieces continues to outstrip supply, resulting in strong price appreciation. As a result, many collectors and investors view the Royal Oak as a valuable asset that can yield significant returns.
A prime example of the Royal Oak’s investment potential is the vintage market. Older Royal Oak models, especially those in excellent condition and with unique features, have seen their values skyrocket. Collectors are willing to pay a premium for well-preserved vintage Royal Oaks, making them attractive investments.
Additionally, certain limited-edition Royal Oak models have become sought-after collector’s items, with their values soaring in the secondary market. These watches not only retain their value but also appreciate over time, making them a compelling choice for those looking to invest in horological treasures.
Collector’s Perspective
From a collector’s perspective, the Royal Oak offers a blend of aesthetic appeal, horological significance, and investment potential that few other watches can match. Collectors often appreciate the watch’s history, design evolution, and the artistry behind its intricate movements and finishing.
Many collectors take pride in owning a comprehensive collection of Royal Oak models, from vintage classics to contemporary releases. They relish the hunt for rare editions and limited-production models, knowing that each acquisition adds to the uniqueness and value of their collection.
Collectors also value the exclusivity of owning a Royal Oak, as these watches are not mass-produced but meticulously crafted by skilled artisans. The sense of exclusivity and the knowledge that they possess a piece of horological history make Royal Oak watches highly desirable among collectors.
In conclusion, the Audemars Piguet Royal Oak has established itself as a highly collectible and valuable timepiece. Its rarity, limited editions, and appreciation in the market make it an attractive choice for both seasoned collectors and investors. Beyond its monetary value, the Royal Oak holds a special place in the hearts of those who appreciate its artistry, design, and the enduring legacy of horological excellence it represents. It’s not just a watch; it’s a horological masterpiece with a timeless appeal that transcends generations.
Audemars Piguet Royal Oak FAQ
Is Audemars Piguet more luxurious than Rolex?
In the world of luxury watchmaking, distinctions can be drawn between brands based on various factors, including heritage, craftsmanship, design, and perception within the industry. Audemars Piguet (AP) and Rolex are two revered Swiss watch brands, each with its own distinct characteristics and standing in the horological hierarchy.
Audemars Piguet is often considered a part of the “Holy Trinity” of watchmaking, which includes Patek Philippe and Vacheron Constantin. This exclusive designation acknowledges AP’s exceptional craftsmanship, innovative designs, and its commitment to pushing the boundaries of horological artistry. The brand is known for producing highly sought-after and exclusive timepieces, often featuring complex movements and avant-garde designs. Audemars Piguet’s association with the Holy Trinity places it in the upper echelons of luxury watchmaking, where heritage and artistry take precedence.
Rolex, on the other hand, is the largest luxury watch manufacturer globally and is renowned for its iconic and enduring designs. Rolex watches are often celebrated for their exceptional durability, precision, and timeless aesthetics. While Rolex is considered a luxury brand, it is worth noting that it may not always carry the same degree of exclusivity as Audemars Piguet within the watch enthusiast community. This is due in part to the larger production numbers of Rolex watches and the brand’s emphasis on creating timepieces that are both luxurious and versatile for everyday wear.
In conclusion, while both Audemars Piguet and Rolex are esteemed luxury watch brands, they occupy different positions in the realm of horology. Audemars Piguet’s association with the Holy Trinity and its reputation for pushing the boundaries of design and craftsmanship places it in a distinct category within the luxury watch world. Rolex, on the other hand, is celebrated for its enduring appeal, precision, and versatility. The perception of which brand is more luxurious can vary among individuals and may depend on their specific criteria and preferences for luxury watches. Ultimately, both brands have left an indelible mark on the world of horology, each appealing to a different segment of the luxury watch market.
Why is Royal Oak so expensive?
The Audemars Piguet Royal Oak is renowned for its high price tag, and several factors contribute to its expense:
- Craftsmanship: The Royal Oak is meticulously crafted by skilled artisans. The level of attention to detail, hand-finishing of movements, and intricate engraving all add to the watch’s cost. Audemars Piguet’s commitment to excellence means that every Royal Oak undergoes rigorous quality control.
- Materials: The use of premium materials significantly contributes to the cost. While stainless steel models are relatively more affordable, Royal Oaks crafted from precious metals like gold and platinum command higher prices. The choice of materials extends to the watch’s dial, hands, and markers, which are often made from high-quality components.
- Complex Movements: Many Royal Oak models feature complex movements, such as chronographs, perpetual calendars, or tourbillons. The development and assembly of these intricate movements demand specialized expertise and add to the overall cost of the watch.
- Design and Innovation: The Royal Oak’s iconic design, with its octagonal case, tapisserie dial, and integrated bracelet, represents a departure from traditional watch aesthetics. Its groundbreaking use of stainless steel in luxury watches was innovative and bold. Such design and innovation require significant research and development investments, which are reflected in the price.
- Exclusivity: Audemars Piguet carefully controls the production and availability of Royal Oak watches. Limited production runs, exclusive editions, and controlled distribution channels contribute to their exclusivity. The rarity of certain models or limited editions can significantly drive up their market value.
- Handcraftsmanship: The meticulous handcraftsmanship involved in creating Royal Oak watches, from movement assembly to finishing, is a labor-intensive process. The skilled artisans who bring each timepiece to life command wages commensurate with their expertise.
- Brand Prestige: Audemars Piguet is a renowned and prestigious Swiss watchmaker with a history dating back to 1875. The brand’s reputation for excellence and innovation adds to the perception of value and prestige associated with the Royal Oak.
- Resale Value: Royal Oak watches often retain their value or appreciate over time, making them attractive investments. This factor can justify the initial high cost to collectors and enthusiasts who view their purchase as a long-term asset.
- Marketing and Heritage: Audemars Piguet’s marketing efforts and its long-standing heritage in watchmaking contribute to the perception of the Royal Oak as a luxury item. The brand’s commitment to preserving its heritage and maintaining the Royal Oak’s exclusivity reinforces its high price.
In summary, the Audemars Piguet Royal Oak’s high price is a result of a combination of factors, including craftsmanship, materials, design, innovation, exclusivity, and the brand’s prestige. Its reputation as a luxury icon and the potential for long-term value retention further enhance its desirability among discerning watch enthusiasts.
How much does a Audemars Piguet Royal Oak cost?
The price of an Audemars Piguet Royal Oak can vary widely depending on the model, material, complications, and condition.
Popular models with stainless steel cases typically start at around $50,000 and can go up to $95,000 or more.
Models with gold cases are typically more expensive, starting at around $79,000 and going up to $232,000 or more.
Chronograph models are also more expensive, typically starting at around $40,000 and going up to $102,000 or more.
Vintage models can be even more expensive, with some examples selling for hundreds of thousands of dollars.
Here are some specific examples of Royal Oak prices on the secondary market:
- Audemars Piguet Royal Oak Selfwinding 41mm (ref. 15500ST): $50,000-$95,000
- Audemars Piguet Royal Oak Selfwinding Jumbo Extra-Thin 39mm (ref. 15202ST): $79,000-$125,000
- Audemars Piguet Royal Oak Chronograph 41mm (ref. 15400OR): $40,000-$102,000
- Audemars Piguet Royal Oak Offshore Selfwinding Chronograph 44mm (ref. 26400OR): $67,000-$150,000
- Audemars Piguet Royal Oak 5402 (vintage): $67,000-$232,000
Which is better Audemars Piguet or Patek Philippe?
In terms of luxury and prestige, Patek Philippe is often regarded as the superior choice when compared to Audemars Piguet (AP). Patek Philippe has consistently held the reputation of being one of the most prestigious and luxurious watchmakers in the world. The brand’s rich heritage, unparalleled craftsmanship, and timeless designs have firmly established it as the pinnacle of luxury watchmaking.
Patek Philippe watches are renowned for their exceptional artistry, intricate complications, and enduring value. They are often seen as heirloom pieces, passed down through generations as cherished family heirlooms. The brand’s commitment to preserving horological traditions and its relentless pursuit of excellence have solidified its status as the most luxurious watchmaker globally.
While Audemars Piguet is undoubtedly a respected and esteemed watchmaker, it typically occupies a slightly different niche in the luxury watch market, often associated with avant-garde designs and innovation. In a direct comparison of luxury and prestige, Patek Philippe’s heritage, craftsmanship, and timeless appeal often position it as the ultimate choice for those seeking the utmost in luxury and prestige in the world of watchmaking.
Is it hard to buy a Royal Oak?
Yes, buying a Audemars Piguet Royal Oak can be a challenging endeavor. Several factors contribute to the difficulty in acquiring one:
- Exclusivity: Audemars Piguet carefully controls the production and distribution of Royal Oak watches. Many models have limited availability, and waiting lists for highly sought-after pieces can be quite long.
- High Demand: The Royal Oak is immensely popular and in high demand among collectors and enthusiasts. This popularity often leads to increased competition and difficulty in securing specific models.
- Limited Editions: Audemars Piguet frequently releases limited-edition Royal Oak models, which can be even harder to obtain due to their restricted production numbers.
- Authorized Dealers: Audemars Piguet sells its watches through authorized dealers, and not all dealers have Royal Oak models readily available. Finding a reputable dealer with the desired model in stock can be a challenge.
- Secondary Market: Some collectors turn to the secondary market, where pre-owned Royal Oak watches are available. However, prices in the secondary market can be significantly higher than the retail prices due to the watch’s desirability and rarity.
- Authentication and Verification: Given the popularity of Royal Oak watches, there is a risk of encountering counterfeit or replica models in the market. Buyers need to exercise caution and ensure they purchase from reputable sources to guarantee authenticity.
In conclusion, while owning an Audemars Piguet Royal Oak is a prestigious achievement, the combination of limited availability, high demand, and exclusivity can make the process challenging. As a result, prospective buyers often need to be patient, well-informed, and prepared to navigate the complexities of the luxury watch market to acquire their desired Royal Oak model.
Is Audemars Piguet watch a good investment?
Investing in an Audemars Piguet (AP) watch can be a good decision under certain conditions, but it’s essential to approach it with a clear understanding of the factors involved:
- Collectibility: Some AP watch models have demonstrated strong appreciation in value over time. Limited editions, vintage pieces, and iconic models like the Royal Oak can potentially become valuable assets. However, not all AP watches appreciate in the same way, and their collectibility can vary.
- Condition: The condition of the watch plays a crucial role in its investment potential. Well-maintained, pristine, or vintage AP watches often command higher prices in the secondary market. Proper care and regular servicing are essential to preserve the value of the watch.
- Rarity: Limited production runs, special editions, and discontinued models can increase the rarity and desirability of an AP watch. Rarity often translates into higher demand among collectors, which can drive up prices.
- Brand Prestige: Audemars Piguet is a prestigious and well-respected watchmaker with a history of craftsmanship and innovation. The brand’s reputation can enhance the investment potential of its watches.
- Market Trends: The luxury watch market experiences fluctuations, and the value of watches can be influenced by economic conditions, consumer preferences, and trends. It’s essential to stay informed about market dynamics.
- Long-Term Perspective: Investing in a luxury watch, including an AP watch, should typically be viewed as a long-term investment. Watches may take several years or even decades to appreciate significantly in value.
- Diversification: It’s advisable not to put all your investment capital into a single asset class, such as watches. Diversifying your investment portfolio helps manage risk and can provide a more balanced approach to wealth accumulation.
- Passion: While potential financial gain is a consideration, it’s also important to have a genuine passion for watches. Many collectors derive immense satisfaction from owning and appreciating fine timepieces beyond their investment value.
In conclusion, an Audemars Piguet watch can be a good investment if chosen wisely, with attention to factors like collectibility, condition, rarity, and brand prestige. However, like any investment, it carries risks, and it’s essential to approach it with a long-term perspective and a passion for horology. If you’re considering an AP watch as an investment, thorough research and consultation with experts can help you make informed decisions in line with your financial goals.
Audemars Piguet Royal Oak Microbrand Alternatives
As one of the world’s most iconic and sought-after watches, the Audemars Piguet Royal Oak has inspired numerous microbrand alternatives that pay homage to its legendary design. These microbrands offer a fresh perspective on the Royal Oak’s blend of luxury and sportiness.
In the microbrand watch landscape, you’ll discover an intriguing array of timepieces that echo the Royal Oak’s essence while adding unique touches. These alternatives often introduce innovative materials, color schemes, and case shapes, allowing enthusiasts to explore diverse choices that align with their individual style.
What distinguishes microbrand alternatives is their commitment to creativity and accessibility. They provide an entry point for those who admire the Royal Oak’s aesthetics but seek a more budget-friendly option. From small, passionate watchmakers to emerging brands, each microbrand brings its unique story and vision to the world of horology.
In this following paragraphs, we will explore some of the most intriguing and creative microbrand watches inspired by the timeless elegance of the Audemars Piguet Royal Oak.
Nine Four Watches Successor 2
The Nine Four Successor 2, which we reviewed here on this website, emerges as a compelling alternative to the iconic Audemars Piguet Royal Oak, offering a fresh perspective on the world of luxury sports watches. This marks the third iteration in the Successor series, with each successive model building upon the foundation of its predecessors.
Maintaining a steadfast commitment to the principles that made the original Successor a standout, the Successor 2 combines elegance and versatility. Its 100m water resistance ensures practicality in various settings, while the 40mm case design, reminiscent of early 70s aesthetics with subtle hints of Zenith Defy, introduces a sleek and contemporary profile. Notably, the bezel has undergone a transformation, moving from a heavier design to a more refined, gently sloped version, reducing both physical and visual bulk.
Exquisite finishing sets the Successor 2 apart, with short vertical brushing on all sides and radiant brushing on the top and bezel, complementing its new shape. The bezel’s polished edge, while now slimmer, maintains its subtle elegance. The crown receives a refreshed look, adorned with the improved Nine Four logo on its polished and domed head.

A significant departure from its predecessor lies in the lugs and bracelet design. The hidden lugs and a 20mm lug box allow for greater strap compatibility, enhancing user-friendliness. The 3-link bracelet, a departure from the previous H-link design, offers exceptional articulation, thanks to independent segments and short links. Micro-adjustments on the clasp ensure a precise fit.
Under the hood, the Successor 2 houses a reliable Miyota 9015 (date) or 9039 (no date) movement, known for its durability and smooth sweep. However, what truly captures attention is the mesmerizing guilloché pattern on the dial, available in captivating shades like Ice Blue, Salmon, Olive Green, and Midnight Blue. Polished hands, markers, and logo add a touch of refinement, while SuperLuminova ensures readability even in low light conditions.
In summary, the Nine Four Successor 2 gracefully pays homage to the Royal Oak’s legacy while forging its own identity as a luxury sports watch. With its meticulous craftsmanship, refined design, and an array of captivating dials, it offers a compelling alternative for those seeking both style and substance in their timepiece.
Christopher Ward The Twelve
The Christopher Ward The Twelve presents itself as a noteworthy alternative to the Audemars Piguet Royal Oak, drawing inspiration from iconic integrated-bracelet sports watches while forging its unique identity.
At the heart of The Twelve’s design is its dodecagonal (12-sided) bezel, a feature that lends its distinctive name. This bezel combines polished and brushed finishes, creating an eye-catching contrast. The case, measuring 40mm in width and 44.5mm from lug to lug, exudes a harmonious blend of brushed and polished surfaces, offering a balanced and integrated look. The bracelet, composed of individual links connected by screws, reinforces the watch’s integrated character.
A notable departure from its peers lies in the highly textured and colorful dial, where tiny Christopher Ward logos form a unique pattern that interacts intriguingly with light. Dagger-shaped hands, polished and brushed, indicate hours and minutes, while a discreet date window at 6 o’clock adds functionality without cluttering the dial. An applied logo beneath the 12 o’clock index and a raised minute track contribute to the dial’s depth and character.

The Twelve is available in stainless steel and titanium versions, each offering distinct dial colors to complement the case and bracelet. The titanium variant stands out with its COSC-certified movement, delivering superior precision. Additionally, the titanium case boasts impressive thinness, measuring only 8.95mm.
In terms of pricing, The Twelve positions itself as an accessible option within the realm of integrated-bracelet sports watches. It offers a compelling package, combining excellent finishing, high-quality movements, and a distinctive design, all at a fraction of the cost of some peers in the luxury watch market.
Overall, Christopher Ward’s The Twelve emerges as a compelling alternative to the Royal Oak, offering a blend of affordability, quality, and original design that sets it apart in the integrated-bracelet sports watch category.
Yema Wristmaster Traveller
The Yema Wristmaster Traveller emerges as an intriguing alternative to the Audemars Piguet Royal Oak, blending vintage-inspired design with contemporary craftsmanship.
At first glance, the Wristmaster Traveller showcases a classic octagonal case with integrated lugs, reminiscent of the Royal Oak’s iconic silhouette. However, it opts for stainless steel instead of gold, providing a durable and modern twist to the timeless design. The watch’s construction features a sapphire crystal, ensuring both aesthetics and protection, and it houses the reliable YEMA2000 automatic movement for precision.
Available in two captivating dial colors, dark blue and beige, both adorned with a crosshair motif and luminous hands and markers, the Wristmaster Traveller exudes a vintage charm. It gracefully pairs with a brown leather strap, secured by a pin buckle, adding to its overall classic appeal.
Priced affordably at under US$1000, the Yema Wristmaster Traveller encapsulates a blend of influences from the Royal Oak and classic Rolex dive watches. Crafted from stainless steel, equipped with an integrated bracelet, and powered by an in-house calibre movement, this timepiece offers a compelling proposition for watch enthusiasts seeking a stylish and versatile alternative.

It’s worth noting that the Wristmaster Traveller’s appeal extends beyond its design and features. Limited to just 100 units, it has garnered significant attention, resulting in its current status as sold out, reflecting its desirability within the watch community.
In summary, the Yema Wristmaster Traveller captures the essence of vintage-inspired elegance while incorporating contemporary materials and craftsmanship. Its blend of aesthetics and functionality, coupled with its limited availability, positions it as a distinctive alternative to the Royal Oak for those who appreciate both style and value in their timepieces.
Casio ‘CasiOak’ GM-2100
The Casio ‘CasiOak’ GM-2100 is a modern and stylish timepiece that has garnered attention for its resemblance to the iconic Audemars Piguet Royal Oak, making it a compelling alternative in the world of affordable wristwatches.
This watch pays homage to the Royal Oak’s signature octagonal bezel and integrated bracelet design, offering a distinct aesthetic that appeals to both watch enthusiasts and fashion-conscious individuals. While the GM-2100 embraces the Royal Oak’s design cues, it does so with a contemporary twist, featuring a robust and lightweight resin case and bracelet.
One of the standout features of the GM-2100 is its functionality. It comes equipped with a range of features that make it a versatile everyday watch. These features often include water resistance, a reliable quartz movement for accuracy, and a digital display that provides various functions such as a calendar, stopwatch, and alarms.

The ‘CasiOak’ has gained popularity not only for its design but also for its affordability. It offers a budget-friendly option for those who appreciate the Royal Oak’s aesthetics but may not be ready to invest in a high-end luxury timepiece. This affordability, combined with its durability and practicality, has made the GM-2100 a sought-after choice among watch enthusiasts.
In summary, the Casio ‘CasiOak’ GM-2100 serves as an appealing alternative to the Audemars Piguet Royal Oak, offering a modern reinterpretation of its iconic design at a fraction of the price. With its blend of style, functionality, and affordability, it has carved out a niche in the world of wristwatches, appealing to those who desire a Royal Oak-inspired timepiece without the luxury price tag.
Creux Automatique Diamondback CA-07
The Creux Automatiq Diamondback series offers a captivating alternative to the Audemars Piguet Royal Oak, merging durability with refined elegance in a distinctive 40mm Swiss-made timepiece.
Drawing inspiration from the mesmerizing pattern of the Diamondback Rattlesnake, the Diamondback series marries nature and design seamlessly. The watch is crafted to withstand the rigors of the elements while exuding sleek sophistication, making it Creux Automatiq’s first unisex offering. Notably, this series debuts the brand’s adjustable stainless steel bracelet, adding versatility to its design.
Encased in a slimmer rendition of Creux Automatiq’s signature curved bevel case, the Diamondback retains the complexity and attention to detail that characterized its predecessor, the Ghost CA-01. This timepiece strikes a balance between elegance and bold design, making it suitable for both formal and adventurous occasions. The development of the Diamondback range spanned nearly two years, resulting in a meticulously crafted product that embodies the brand’s vision.
The dial of the Diamondback stands out as one of its most captivating features. Adorned with a unique diamond pattern, it plays with light, seemingly changing colors from different angles, adding a layer of depth to the watch’s aesthetics. The model is available in three appealing colorways: black (CA06), blue (CA07), and green (CA08), allowing wearers to choose their preferred style.

The Diamondback series is equipped with the Swiss-made CA24-041 automatic movement, a testament to Creux Automatiq’s commitment to precision and quality. Developed in collaboration with Swisstech, this 33-jewel movement features a three-hand date system, a 36-hour power reserve, and operates at a frequency of 28800A/H. Notably, the seconds indicator is positioned at 6 o’clock, a modification from the standard three-hand complication.
The watch’s dynamic case seamlessly transitions into the Diamondback’s diamond-link bracelet, a slim stainless steel band known for its comfort on the wrist. It can be adjusted to accommodate various wrist sizes, enhancing wearability.
Creux Automatiq’s dedication to offering high-quality timepieces at competitive prices is reflected in the Diamondback Series, which starts at an accessible price point. Each watch is accompanied by a box, papers, and a 2-year warranty, ensuring peace of mind for its owners.
In summary, the Creux Automatiq Diamondback series offers a compelling alternative to the Audemars Piguet Royal Oak, combining nature-inspired design with Swiss craftsmanship, durability, and affordability. Its distinctive aesthetic and attention to detail make it a notable choice for those seeking a timepiece that stands out in both style and performance.
Atelier Wen Perception
The Atelier Wen Perception offers an intriguing alternative to the Audemars Piguet Royal Oak, combining craftsmanship and design excellence with a distinct Chinese touch. At its heart, the watch features a captivating guilloché dial, which distinguishes it as a work of art. Notably, this guilloché pattern is not machine-made but created through the skillful handiwork of China’s sole guilloché Master Craftsman, Master Cheng. His dedication to mastering this art form has resulted in an exquisite dial that is a true testament to his expertise.
This timepiece is available in three dial colors: grey, ice-blue, and salmon, each offering a unique character while highlighting the prominence of the guilloché texture. The hour markers are rhodium plated and set against a chapter ring with a traditional rectangular spiral pattern, complemented by X1 SuperLuminova on the hands for legibility in various lighting conditions.
The case of the Atelier Wen Perception exhibits meticulous attention to detail. Crafted from polished and brushed 904L stainless steel, it presents a balanced blend of elegance and modernity. The case design may evoke associations with iconic watches like the Nautilus or Hublot due to its distinctive aesthetics. Measuring 40mm in diameter (excluding the screw-down crown), it strikes a harmonious balance on the wrist. The thinness of the case, at under 10mm, contributes to its comfort and wearability.

Powering the Perception is the slim and precise Dandong/Peacock SL1588 automatic caliber, operating at 28,800 beats per hour and offering a 41-hour power reserve. It boasts accuracy with a daily rate of +/-10 seconds when it leaves the factory, with additional regulation across various positions and temperatures. While a small section of the movement is visible through the partial display back, the intricacies are often concealed by the black rhodium-plated rotor.
The watch’s strap options include a 904L stainless steel bracelet and a rubber strap, both thoughtfully designed for comfort and style. The bracelet, in particular, features an on-the-fly ratcheting clasp for added convenience.
In summary, the Atelier Wen Perception stands as a testament to Chinese culture and craftsmanship, with its guilloché dial and meticulous design. It offers an alternative to the Royal Oak, showcasing exceptional attention to detail and aesthetics. Pre-orders for this remarkable timepiece are available at a price of $2,088. Atelier Wen has succeeded in creating a watch that marries tradition and innovation, making it a compelling choice for watch enthusiasts seeking a unique and visually captivating timepiece.
D1 Milano X-ray
The D1 Milano X-ray emerges as a compelling alternative to the Audemars Piguet Royal Oak, successfully blending modern design elements with a respectful nod to the iconic Gerald Genta style. This Italian-crafted timepiece offers a harmonious marriage of style and affordability, making it a noteworthy choice for watch enthusiasts.
The D1 Milano X-ray boasts a captivating black IP-coated case that prominently showcases the influence of Audemars Piguet’s angular design. The case cleverly combines brushed and polished finishes, creating an appealing contrast that catches the eye. With a diameter of 41.5mm and a slender height of 11mm, it delivers a wearable and sophisticated profile. A sapphire crystal graces the watch, offering a crystal-clear view of the intricate “X-ray” dial. Noteworthy is the hexagonal screw-in crown, designed for both functionality and visual impact, featuring precision machining. The caseback is thoughtfully designed with an exhibition window secured by eight screws, providing a tantalizing glimpse into the movement’s inner workings. An engraved message on the underside of one of the lugs proudly displays the serial number while emphasizing the watch’s “Italian design” and “Japanese movement.” Despite its robust appearance, the X-ray boasts a water resistance rating of 5ATM (50 meters), making it suitable for daily wear but not intended for swimming.

The dial of the D1 Milano X-ray takes center stage in this timepiece, characterized by its captivating skeletonized design that proudly reveals the balance wheel at the 9 o’clock position. While visually mesmerizing, the dial’s legibility can present a challenge due to the black hands and hour markers set against the intricate dark background. This artistic complexity may require a closer look to discern the time accurately. A noteworthy detail is the discreet placement of the “D1 Milano” and “automatic” labels on the underside of the crystal, creating a floating effect and adding depth to the dial’s design.
The X-ray boasts an exceptional bracelet composed of thin and short links that ensure a comfortable and secure fit on the wrist. The bracelet’s design is a visual delight, featuring a profusion of facets and angles resulting from the beveling of the links. The concealed butterfly clasp elevates wearability while maintaining a clean and polished appearance when fastened.
Powering the D1 Milano X-ray is the Seiko NH70 movement, renowned for its skeletonization properties and stylistic appeal. Operating at a rate of 21.6k beats per hour (equivalent to 6 ticks per second), this movement incorporates 24 jewels, a Côtes de Genève decorated rotor, hacking seconds functionality, and support for both automatic and manual winding. It offers a commendable 42-hour power reserve. The specific model under review exhibits an accuracy of +10.1 seconds per day.
The D1 Milano X-ray distinguishes itself with its remarkable build quality and distinctive design. While it exudes class and coolness with its Gerald Genta and Audemars Piguet-inspired aesthetics, complemented by the mesmerizing skeletonized dial, its primary limitation lies in legibility. The juxtaposition of black hands on a meticulously detailed dark dial may necessitate a more deliberate effort to read the time swiftly. Ultimately, your appreciation of this timepiece will hinge on your willingness to embrace this design characteristic.
For those who can accommodate this aspect, the D1 Milano X-ray offers a rare fusion of style and affordability, a combination not commonly encountered in the realm of accessible watches. It provides an appealing alternative to the Royal Oak, showcasing Italian craftsmanship and contemporary aesthetics. The D1 Milano X-ray invites you to experience a harmonious blend of iconic inspiration and contemporary design, all within a timepiece that won’t break the bank.
For more information about the Royal Oak collection, please visit Audemars Piguet website.