This guest post written by Amber Liu introduces her new watch brand Artemis.
Amber Liu launched her first KickStarter project on Aug 1st. She said this is her dream project for making the connection between the natural and the mechanical in a perfect “fusion of tradition and innovation”.
Why a moonphase?
Amber is a big fan of watches. She start collecting watches since she’s 11. She said that her grandpa inspired her, because her grandpa always wore a pocket watch. Among her collection, the moonphase watch is her favorite. She said “we have too many high technology devices interrupting our life, iPhone, iPad, Smart Watch and Fitbit. You name it. Surrounding by all these devices, we forgot our connection to humans, nature and the universe. A moonphase watch can give me the connection of natural world, it tracks the tide, moonphase, date and month only with traditional tech, which exists 100 years ago.
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How did she form the team and get the project started?
Amber kept thinking to make a watch that combines the heritage of watchmaking and one of a kind design with an always visible moon and date calendar at a glance. She asked a lot watch makers in the U.S., Germany, China and Japan about moonphase watches making process. And she also team up with Humphrey Yishan on the watch designs. Below is the first draft of the watch.
Artemis was the goddess of chastity, virginity, the hunt, the moon, and the natural environment. So the team decided use “Artemis” as the brand name. Moonphase watches are some of the most popular luxury watches for more than 100 years. It is one of the most complicated movement in watchmaking history. For a complete Astron rotation, the moon needs siderisch 27.3217 and synodisch 29.52 days. A simple lunar-phase-watch measures one moon cycle with 275 days. Then we put them together piece by piece. A center hand with an arrow is pointing to the date along the date of month. Month and day of week will also present on the Artemis dial. It features a 40mm stainless steel case that is just 12mm thick and it comes with sub-dials for month and date plus a stunning blue pointer for the date of the month.
This is a sharp looking retro-styled Moonphase watch with a vintage dial, breguet-styled hands, and central date pointer. It also features a moonphase sub-dial at the 6:00 position on the dial. The watch uses the super dome crystal, which is extremely strong and protect your watch crystal from scratches.
The project took 6 months before launching on KickStarter. And they reached 102% support! They still have a few super early bird rewards ($200 value) on the site. You can take a look at the project and support the Artemis team on Indiegogo.