What makes a great Kickstarter watch? Many will tell you it’s simply a case of good marketing but it certainly doesn’t hurt to have a good design. Well the Tenero Automatic has design in spades.

Tenero Automatic Kickstarter watch

The Tenero Automatic is the passion project of Ron De Jong, a Dutch watch enthusiast aiming to make an impact on the watch community. Ron says,

The biggest reason I started was that I wanted a watch that would fit anything really, first look at the watch it would look normal, but when you take a closer look, with the skeleton lugs and ice blue dial that changes in the light would stand out. Also everything is getting bigger and bigger, so that’s why i choose 40mm, because you can’t wear those big things with suits. I really tried to let myself get inspired and not copy like many brands unfortunately do.

Those 2 elements, the skeleton lugs and ice blue dial, are excellent design choices. The lugs are an unusual an interesting feature that you don’t see everyday and that dial has an almost mother of pearl look to it in the photos that is simply stunning. If the circular indices weren’t designed to look like pearls, it was a fortunate choice because they certainly work brilliantly with that dial.

The project has had a respectable start, raising 10% of it’s goal already and with a bit more exposure shouldn’t struggle to reach it’s goal. The Tenero Automatic is live now on Kickstarter with pledges start at 269 Euros (USD 300).

Tenero Automatic Kickstarter watch lume


The watch is a limited edition of 500 pieces, all individually numbered on the case back.

The case
  • 40mm without crown (42mm with crown)
  • 316L stainless steel with a matte finish
  • Skeleton lugs
  • 12mm thick
  • K1 harden glass with 2,5x magnifier at 3 o’clock (view stretch goals)
  • Miyota 8215 automatic movement, 21,600BPH
  • 20mm genuine leather strap
Water resistance
  • 5ATM, 50m
  • Butterfly buckle in matte steel finish
Additional information
  • Uses of blue super luminova
  • Screw down crown on production model

Tenero Automatic Kickstarter watch boxed