Only the best in micro brand watches.
We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.

Review – Mitch Mason Chronicle
If you do not know by now, the Internet and Kick Starter have radically changed the watch industry for the better. A perfect example of a very cool watch, inspired by a military field watch backed up with excellent modern technology and thinking, is the first watch from Mitch Mason.

FROSTBITE from Spectre Time – Watch case design and how to be unique.
Spectre Time is homegrown wristwatch microbrand from Singapore, founded in 2015 by Gulshan, a horology wristwatch enthusiast. Designed purely in-house and manufactured with quality materials, the unique timepieces are both intricate and classy.

Take a dive into the city of Atlantis by Reverie
Today’s article is to introduce the latest collection from Reverie, a brand name that has been in the market since 2014 and have produced a couple of series that has caught the attention of the microbrand market.

Take a journey with POPOLO
Today’s article is an introduction of a new brand that will be launching their first model – Retrovoga by POPOLO.

Straps for your everyday wrist by Vario
Not many microbrands in today’s market are designing both watches and watch accessories as part of the brand’s product offering. Just before the lockdown started in Singapore, I got the opportunity to review a few of Vario’s watch accessories.

Swiss Made Seaborne 500 by Audric Watches
Before the whole covid19 / coronavirus epidemic went out of hand, I was lucky enough to meet up with Mr. Akshay Solomon, the co-founder of Audric Watches, a new brand from Singapore that would be joining the Microbrand Watch industry with their first Swiss made model – Seaborne 500 that is planned for 2nd June launch via Kickstarter.

Circula Heritage Automatic
There are so many newly revived watch brands on the market, it’s amazing. The secret for their success rests primarily in the internet that brings the world watch market to almost everyone with access. Rarely does a brand come back from the dead in its country and city of origin. Circula is an example of a watch company that has managed to do just that.

BOLDR Supply Company Expedition and Venture watches
BOLDR Supply is a relatively new Microbrand from Singapore/Malaysia that started it’s journey into the watch world with an electronic smart watch misadventure. Through hardwork and determination they managed to recover and now the company offers six lines of watches; Venture, Expedition, Odyssey, Globetrotter GMT, Explorer II GMT and Journey.

A Roaring Gorilla on Your Wrist
As mentioned in my previous watch review on Neminus Master Diver 1000, I ended the last 2 weeks of 2019 with 2 new watches to wrist-buse it for review purposes, which the other watch I’m reviewing today is a pre-loved Fastback Phantom Black by Gorilla Watches.

Review – Farr + Swit Seaplane Automatic “Midnight Landing” and “Day Trip” Sport/Dive Watches
Farr + Swit is a new Chicago USA based microbrand that has recently introduced its first watches, the Seaplane Automatic Midnight Landing and the Seaplane Automatic Day Trip.