Only the best in micro brand watches.

We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.


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Lorentz, an elegant Dutch story from Leyden.

Lorentz, an elegant Dutch story from Leyden.

Leyden Watches are coming from Netherland and to quote their website; focused on stylish but affordable timepieces. I receive one of three available options, White dial Lorentz watch but there are also Black dial and my favourite one, Blue dial with white sub-dial which, on pics, look stunning.

The Scylla Bronze Collection by Decima Watch Co.

The Scylla Bronze Collection by Decima Watch Co.

Decima Watch Company, based in Tirana, Albania, has just launched their first watch collection: the Scylla, a watch featuring custom made diamond cut hand set and applied indexes, two tone gradient dials, spectacular dynamic case design combined with many different...

Try a new watch on Speed Dial

Try a new watch on Speed Dial

There’s been a lot of talk and several attempts to setup a watch rental service like Eleven James or Borrowed Time that focuses on micro brand watches but no-one has really managed to get it off the ground. Speed Dial Watches aims to change that.

Review – Memorigin Stellar Series Imperial

Review – Memorigin Stellar Series Imperial

While Memorigin probably won’t fit in any of the many micro brand definitions, they’re certainly out of the ordinary and we’re privileged to be able to have a hands on look. We like them and we hope you like them too. 

Two heads are better than One – Zoid Hours

Two heads are better than One – Zoid Hours

Yes, there is a saying that goes "Two are better than one if two act as one", and that is how I would describe ZOID latest model - Dual Face. Even with 2 watch dials functionality, both definitely act as a single watch on your wrist and even the late Steve Jobs quoted...

Review – Hemel HFT20/VK64 quartz chronograph

Review – Hemel HFT20/VK64 quartz chronograph

Hemel has expanded their line of watches dramatically since I reviewed one a couple of years ago. They specialize in classic military themed men’s watches. For this review I have the quartz 60 minute chronograph, known as the HFT20/VK64.

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