Only the best in micro brand watches.

We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.


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Phoibos – A shining example of the tool watch

Phoibos – A shining example of the tool watch

The Phoibos Ocean Master is a fantastic example of the rise of quality Chinese watchmaking. Phoibos founders Ethan Guo and Emily Feng have set out to offer a solid, reliable, classic watch at a reasonable price to global consumers.

Land Ahoy ! The NAUTIC 68° NORTH by VEJRHØJ Review

Land Ahoy ! The NAUTIC 68° NORTH by VEJRHØJ Review

Before I begin my hands-on review, I would like to take this opportunity to introduce Lindaleeshop.com to our microbrandwatchworld community because they have started an online store to bring various global microbrand watches into Singapore and Asia. Right now, they...

Hands on review – RALF TECH WRX V 1963 Automatic-Night

Hands on review – RALF TECH WRX V 1963 Automatic-Night

RALF TECH dates back to 2005 and originally was a supplier to the military, primarily in France, Switzerland, the UK and Singapore.  They are primarily a diving equipment supplier.  The company website says their watch holds the record for the deepest unassisted dive...

Hands on review – Pantor Sea Lion

Hands on review – Pantor Sea Lion

Pantor is a Hong Kong based microbrand that really wants your dive watch business.  Their goal is to combine outstanding performance, materials, design, detail and value. Without offering a large line of watches, at least at this time, Pantor has decided to...

Stop, Hammer Time by Zelos

Stop, Hammer Time by Zelos

Stop... Hammer Time ! No... I'm not going to review "U can't touch this by MC Hammer" but we will be touching (even though MC Hammer says no) on Hammerhead by Zelos. Let's start off with a brief information about Zelos. Founded by Mr. Elshan Tang from Singapore in...

Hands on review – Mercer Brigadier Chronograph

Hands on review – Mercer Brigadier Chronograph

Mercer Watch Company (MWC) is a great example of a microbrand done right.  The company was started by Scott Vuocolo in central New Jersey.  The company mission is clearly defined to produce quality time pieces at a fraction of what many of the big names charge for...

Hands on Review – Megir Chronometer model 2008

Hands on Review – Megir Chronometer model 2008

The Chinese watch industry is primarily known for offering watches with little brand recognition and prestige but a whole lot of value for the money. Ask the average person in the Western world to name a famous Chinese watch brand and they might come up with a Japanese brand instead. Chinese watch companies manufacture many components and complete watches for many famous “Swiss” brands. They are even coming up with their own high end complications for a fraction of the price of their non Asian competition. Of course, they are the biggest world player in quartz movements and watches.

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