Only the best in micro brand watches.

We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.


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Hands on review – Pantor Sea Lion

Hands on review – Pantor Sea Lion

Pantor is a Hong Kong based microbrand that really wants your dive watch business.  Their goal is to combine outstanding performance, materials, design, detail and value. Without offering a large line of watches, at least at this time, Pantor has decided to...

Stop, Hammer Time by Zelos

Stop, Hammer Time by Zelos

Stop... Hammer Time ! No... I'm not going to review "U can't touch this by MC Hammer" but we will be touching (even though MC Hammer says no) on Hammerhead by Zelos. Let's start off with a brief information about Zelos. Founded by Mr. Elshan Tang from Singapore in...

Hands on review – Mercer Brigadier Chronograph

Hands on review – Mercer Brigadier Chronograph

Mercer Watch Company (MWC) is a great example of a microbrand done right.  The company was started by Scott Vuocolo in central New Jersey.  The company mission is clearly defined to produce quality time pieces at a fraction of what many of the big names charge for...

Hands on Review – Megir Chronometer model 2008

Hands on Review – Megir Chronometer model 2008

The Chinese watch industry is primarily known for offering watches with little brand recognition and prestige but a whole lot of value for the money.  Ask the average person in the Western world to name a famous Chinese watch brand and they might come up with a...

Bomberg Bolt-68: now for something completely different

Bomberg Bolt-68: now for something completely different

Bomberg is one of the newer Swiss watch company's, started in Neuchatel, Switzerland in 2012.  Bomberg's watches are unlike any other that I am aware of in the Swiss watch industry.  They are far from conventional, designed for men (and women) who don't want to be...

A hands on lap with the Helgray Silverstone Blue

A hands on lap with the Helgray Silverstone Blue

Helgray is one of the pioneers of crowdfunded watches with their first watch launching in March 2014 and funding in a matter of hours. Since then they've been very successful, following up with 3 more campaigns which have all raised over 100k USD. The Silverstone...

January Crowdfunding Spotlight

January Crowdfunding Spotlight

    Another year, another month. There never seems to be a shortage of good watches crowdfunding these days. But what campaigns running this month are worth your time? Take a look at some that are grabbing our attention. Click the titles to go to the...

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