Only the best in micro brand watches.

We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.


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DECIMA Watch Company Presents The Colosseo Chronograph Collection

DECIMA Watch Company Presents The Colosseo Chronograph Collection

Decima Watch Company, based in Tirana, Albania, has just launched their second watch collection: the Colosseo Chronograph, a watch featuring custom made diamond cut hand set and applied indexes, two tone gradient dials, spectacular dynamic case design and a revolutionary hybrid mecha-quartz movement.
Review – Oceaneva Deep Marine Explorer Pro Diver

Review – Oceaneva Deep Marine Explorer Pro Diver

Oceaneva is a new microbrand from the Aquacy brand. At this time their mission with Oceaneva is offering the best value homage there is. Personally, I believe they have done it and as a result they have affirmed my belief that microbands are just about the only type of new watches that should be purchased.
Review – Méraud Bonaire

Review – Méraud Bonaire

Méraud is a new microbrand from Ghent, Belgium founded by Stijn Busschaert, a real watch enthusiast. His three main goals as a watch brand are affordability, an exceptional product combined with vintage inspiration.
Achtung Shuttle, redefining the tool watch

Achtung Shuttle, redefining the tool watch

Achtung's design is all about being uniquely different from other microbrands today by creating watches that are big, bold, colourful and every watch from their collection are produced in a very small quantity, making each piece a very limited edition.
Review – Pablo Profundo VB-1

Review – Pablo Profundo VB-1

For a first watch from a new brand, the Profundo VB-1 is a home run. I suspect the people behind the brand have been in the watch industry for quite some time, or they know people that are highly qualified and experienced watch manufacturers.
Vilhelm, forging the new Talos

Vilhelm, forging the new Talos

I have always been a fan of watches that are either designed interestingly "out of the box" or built characteristically with a "wow factor". Vilhelm is one of the brands that I have supported since the start of their brand back in 2016 through a double combo of The Elemental on Kickstarter.
UNDONE Basecamp – Vintage cool tool watch

UNDONE Basecamp – Vintage cool tool watch

Undone is an interesting watch microbrand that was started in 2014 and specializes in practical, bespoke watches combining great value and quality. After a watch is ordered to a customers specifications, shipping occurs in under 10 days, worldwide.

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