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Only the best in micro brand watches.

We scour the web for crowd funded watches and micro brands so you don’t have to. Launches, previews, reviews, interviews and news all in one place.


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8 Reasons Why Every Man Should Wear a Watch

8 Reasons Why Every Man Should Wear a Watch

If you're a man looking for a new watch, you may be wondering if they're still relevant in today's world. We're here to tell you that not only are they still relevant, but there are actually eight reasons why every man should own a watch! Watches have been around for...

Watch Movement Identification

Watch Movement Identification

How many times have we looked inside our beloved timepieces and seen the gears moving and ticking, following the motionless passage of time? And we have wondered, with ill-concealed astonishment, who designed and built these perfect little machines that give us the appearance of controlling the time that so subtly eludes us? The answer is – many, especially if we are true watch enthusiasts.
Well, in this little article, we will begin to discover and understand the difference between them.

20 Best Pepsi Watches for 2022

20 Best Pepsi Watches for 2022

If there is one thing that fascinates people about the watchmaking industry, it is its intriguing anecdotes. Like for example, the unofficial names given to different timepieces or specific versions. Just to say one, the Rolex Daytona would officially be called...

Zelos Watches Review

Zelos Watches Review

Zelos starfighter-chronograph, source: Zelos watches website The first in our series of reviews of microbrand companies in the world of watches is the Singaporean Zelos, a watchmaking company founded in 2014 by Elshan Tang, who was only 24 years old when he turned to...

A Timeless Watch

A Timeless Watch

The watch community have been very helpful to me when I first launched my co-owned brand Kaal Watch recently during the global pandemic of COVID19. As a watch brand owner, I felt that it was important to spread the word around especially as a new brand in the market and it’s no different with Timeless Watch, being a new brand launching their first collection, HMS.

A Titanium Diver Waveform by Dailos

A Titanium Diver Waveform by Dailos

It seems that the past few years within the microbrand industry, whenever a new brand launches, chances are it’s from Singapore. Hence, it’s no surprise today’s review you are reading now is a new brand from Singapore called Dailos.

HAIM Legacy Chronograph

HAIM Legacy Chronograph

Haim Watch Company is a new Chicago-based microbrand launching the Legacy Chronograph. So what makes the Legacy Chronograph stand out from the crowd?

Review – Aquatico bronze Sea Star Diver

Review – Aquatico bronze Sea Star Diver

Bronze cased watches have become increasingly popular recently and many brands and microbrands are offering models made of this wonderful alloy. It is primarily made of copper, tin and other metals (typically zinc, nickel, manganese and aluminum) along with some non metals or metalloids. Bronze (CuSn8) has many uses and is a welcome alternative to stainless steel in watches because the patina that develops on the metal surface actually adds to its character.

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