The WindUp Watch Fair, one of the first events dedicated to microbrand enthusiasts, which kicked off a series of similar events in the U.S. and worldwide, was lauched by Worn&Wound in 2015 to give even “smaller” brands a chance to be admired by watch enthusiasts.
And a good trade show – where brands can display and sell their products – is an ideal opportunity to be seen and appreciated, mainly because many of the more artisanal brands do not sell through traditional distribution but only online. Such welcome initiatives like WindUp give them a chance to get noticed. Not forgetting that directly reaching an audience of enthusiasts justifies the interest of even the most important companies, which will not be lacking in the exhibit.
A new venue in New York City to host the WindUp Watch Fair
New York City was the venue for the first edition of WindUp, and W&W quickly extended it in two other editions in San Francisco and Chicago, held in April and July, respectively.
Gone is the familiar WindUp NYC venue in Chelsea Market. The 2022 edition will be held in a bigger (twice the size) space, at the Altman Building, 135 W 18th Street, from October 21 to 23 and will feature a full three-day event dedicated to watchmaking. The roster of brands is impressive and diverse, ranging from the huge groups, such as Casio presenting new G-Shock timepieces to companies like Oris, Christopher Ward, Junghans, and Zodiac, to artisanal laboratories. In total, about 70 brands will participate – a good 30 more than last year’s edition.
The organizers product that the 2022 edition will be a great success, probably surpassing the 10,000 visitors of 2021, a number that was certainly important but still had to do with the effects of COVID. You can find more information about the program, which is still being finalized, on the WindUp Watch Fair website.
Top image from youtube.com