Even though renowned square timepieces such as the Cartier Tank, Tag Heuer Monaco, and Jaeger LeCoultre Reverso have cemented their legacy in the horological world due to their unparalleled elegance and allure, a significant portion of watch aficionados still view them with a tint of nostalgia, often considering them more classic and less avant-garde than the ubiquitous round designs. Recently, however, there’s been a noticeable shift in this trend, with square watches gaining increased popularity. A prime example is the “What If” collection from Swatch. Renowned for catering to the younger generation, Swatch has unveiled this distinct line of square watches, crafted from recycled materials, featuring matte hues and a vintage-inspired design. In this piece, we’ll delve into the storied past of square watches, exploring their unique allure and aesthetic sensibilities. Additionally, we’ll spotlight a range of today’s top square watches, spanning from luxury flagships to niche micro brands and budget-friendly options. Square Watches: An In-Depth Look and Top Picks – Embark on This Journey with Us.
Introduction to Square Watches
The Allure of Square Watches: An Introduction
Watches have long been considered more than mere time-keeping devices. They are symbols of style, status, and individuality. Amidst the vast ocean of round dials, square watches stand as a testament to distinctiveness and innovative design. Rooted deeply in horological history, the square watch is a departure from the conventional, often serving as the choice for those looking to make a statement without saying a word. While the round form may be the dominant silhouette in the watch industry, the square counterpart, with its bold geometry, brings a different allure that’s been celebrated by both watch enthusiasts and the fashion-forward alike. Its straight lines and sharp angles defy tradition, and yet, the square shape has been able to carve out its timeless niche.
The emergence of square watches can be traced back to the early 20th century, a period marked by revolutionary changes in art, design, and culture. The world was veering away from the ornate embellishments of the past and was moving towards a more modern, streamlined aesthetic. Watches were no exception to this transformation. As wristwatches grew in popularity, replacing pocket watches, the square design emerged as an avant-garde option for those eager to embrace the new. It offered a blend of function and form, often providing a larger display area, making it easier to read the time at a quick glance. But its significance was more profound than mere utility. It symbolized a break from the norm, an embrace of the future, and for many, it was a reflection of their avant-garde spirit.
But why have square watches persisted and even thrived in an industry that’s predominantly round? Their staying power can be attributed to their unique ability to be both contemporary and classic. They echo the art deco sensibilities of the past while seamlessly fitting into the minimalist aesthetics of the present. They serve as a canvas for watchmakers to express their creativity, offering opportunities to experiment with design elements in ways that round watches might not. Square watches, despite—or perhaps because of—their divergence from convention, have been able to strike a chord with generations of wearers. Whether it’s their nostalgic charm or their modernist appeal, they remain an integral part of the horological conversation.
As we delve deeper into the world of square watches in the following sections, exploring their design intricacies, aesthetic variations, and the popular models that have shaped their legacy, it’s essential to appreciate the foundational role they play in the broader narrative of watchmaking. They remind us that in a world that often values conformity, there’s always room for shapes and designs that dare to be different.
Diving Deep into the Design Intricacies of Square Watches
In the universe of horology, where each design choice is a testament to both form and function, square watches possess a set of unique intricacies that set them apart. At first glance, one might assume that the design of a square watch is simpler than its round counterpart, but the devil, as they say, is in the details. The construction of a square case poses certain challenges and opportunities that are not found in traditional round watches. The stark lines and clear angles demand a precision that is paramount; even a slight miscalculation can disrupt the harmony of its geometry.
One of the most distinct intricacies of square watches is the marriage between the case and the crystal. While round watches offer a more forgiving frame for the curve of their crystals, square watches require a meticulous alignment of the crystal’s edges with the case, ensuring that every corner meets perfectly. This becomes especially complex when designers choose to incorporate curves within the square form, creating what is known as a ‘cushion’ shape. Here, the balance between the straight and curved lines must be flawlessly executed to preserve the watch’s identity.
The lugs—those small extensions that connect the watch case to the strap or bracelet—are another design element where square watches display their unique intricacies. While round watches generally allow for a more universal lug design, square watches often necessitate a more tailored approach. The lugs must flow seamlessly from the square case, ensuring that there’s a continuous visual line while also providing the necessary ergonomic comfort for the wearer.
Then there’s the challenge of the dial. Within the confines of a square, the dial layout demands a keen eye for spatial balance. Round dials often distribute elements like numbers, indices, and subdials in a circular pattern, leveraging the natural flow of the shape. However, square dials need to contend with corners and straight edges, requiring designers to rethink element placement, ensuring legibility without sacrificing aesthetics.
Water-resistance is another arena where the intricacies of square watch design come to the fore. Achieving a water-tight seal in a square watch is inherently more challenging due to its corners, which are potential weak points for water ingress. To counter this, the construction of the case, the bezel, and the case back, along with the gaskets, must be meticulously designed to prevent any leakage.
In essence, the design intricacies of square watches are a dance of engineering and artistry. Each element, from the case to the dial, from the crystal to the lugs, plays a crucial role in crafting not just a timepiece but a work of art. As we further explore square watches in the realms of aesthetics, history, and popular models, it’s pivotal to recognize and appreciate the complex design nuances that make each square watch not just a statement piece but a marvel of craftsmanship.
Design and Aesthetics of Square Watches
Square watches have been a prominent figure in the world of horology, resonating a unique charm and sense of balance that is distinct from the ubiquitous round designs. The appeal of a square watch lies in its ability to challenge traditional watch design norms while providing a canvas for innovation and creativity.
Historical Precedence: Square watches trace back to the early 20th century. Cartier’s Santos, designed in 1904, is one of the earliest and most iconic square watches, meant to be worn by aviators.
Geometry and Balance: The square shape inherently exudes a sense of balance and symmetry. Its four equal sides harmoniously distribute visual weight, offering a calm, orderly presentation to the viewer.
Modern Minimalism: In the world of contemporary design, square watches often align with a minimalist aesthetic. Their clean lines and simple geometry can lend themselves well to a stripped-down, essentialist design.
Versatility in Design: Beyond strict squares, there are rectangular and tonneau shapes that provide variations on the theme. This allows for a range of designs from slender and elongated to more robust and blocky, catering to different tastes and wrist sizes.
Dial Opportunities: The square canvas provides designers a unique opportunity to play with dial layouts. Whether it’s the positioning of numerals, sub-dials, or date windows, the square layout pushes designers to rethink traditional placements.
A Canvas for Art: Square watches can become a literal canvas for artistic endeavors. The straight edges and clear boundaries can frame art-deco designs, engravings, or even miniature paintings.
Strap Integration: Unlike round watches where straps or bracelets typically attach in a more pronounced manner, square watches can offer a seamless integration. This makes the watch appear as one cohesive piece, from the case straight down to the strap.
Dressy Appeal: Due to their distinctiveness, square watches often find favor as dress watches. They sit flush on the wrist and can easily slip under a shirt cuff. Their distinctive shape makes them a subtle yet potent statement piece for formal occasions.
Challenging the Norm: Opting for a square watch can be seen as a bold style choice. In a sea of round watches, a square timepiece shows a willingness to step outside the traditional and embrace the unique.
Craftsmanship: Creating a square watch isn’t just about aesthetics. It poses engineering challenges too. Ensuring water resistance, integrating the crown, and positioning the movement within a non-round case all require specialized craftsmanship.
Square Watches You Need To Know
Vacheron Constantin American 1921
In the realm of square watches, the Vacheron Constantin American 1921 emerges as a timeless icon that deserves a spotlight. This masterpiece pays homage to an era of elegance and innovation. Originally created for the American market in, as the name suggests, 1921, this timepiece showcases a bold departure from the traditional round dial with its distinct diagonal orientation. The off-center crown adds a touch of uniqueness and comfort, embodying the brand’s dedication to craftsmanship and wearer experience.
The Vacheron Constantin American 1921 captures the essence of both vintage charm and contemporary luxury. Its intricate movement, coupled with its unconventional design, makes it a cherished collector’s item and a statement piece on any wrist. This timepiece exemplifies how a square watch can transcend mere timekeeping, becoming a testament to artistry, heritage, and a profound understanding of horological design. As we explore the world of square watches, the Vacheron Constantin American 1921 stands as a testament to the enduring allure and innovation that this category of timepieces brings to the horological landscape.

Jaeger-LeCoultre Reverso
The Jaeger-LeCoultre Reverso is a quintessential square watch that has left an indelible mark on the world of horology. Introduced in the 1930s, this iconic timepiece revolutionized watch design with its distinctive reversible case concept. Initially conceived for polo players to protect the dial during matches, the Reverso’s practicality harmonizes seamlessly with its elegant aesthetics.
Crafted with meticulous attention to detail, the Reverso’s clean lines and art deco influences make it a timeless masterpiece. Its dual nature not only adds a touch of versatility but also offers a canvas for personalization, from custom engravings to artistic motifs. This feature showcases the unique blend of function and style that defines square watches.

Over the years, the Jaeger-LeCoultre Reverso has maintained its allure and relevance. A true embodiment of innovation, it bridges the gap between classic and contemporary. As we explore the realm of square watches, the Reverso’s legacy underscores the transformative potential of well-crafted square timepieces, encapsulating the essence of heritage and modernity in a single, iconic design.
Cartier Tank
The Cartier Tank stands as a timeless icon in the realm of square watches. Created in 1917, the Tank’s geometric elegance and pioneering design have made it a symbol of sophistication and luxury. Inspired by the shape of military tanks, its rectangular case and clean lines epitomize modernity and timeless style.
The Cartier Tank’s impact on the watchmaking industry and popular culture cannot be overstated. Its minimalistic yet impactful aesthetic has graced the wrists of cultural icons, from royals like Princess Diana to Hollywood legends like Andy Warhol. The Roman numeral dial and distinctive blue sapphire crown are hallmarks of Cartier’s attention to detail and artistry.

With various iterations over the decades, the Cartier Tank remains a steadfast representation of enduring design. It effortlessly marries form and function, showcasing the inherent elegance of square watches. As we delve into the world of square timepieces, the Cartier Tank’s legacy shines as a testament to the power of innovative design to transcend eras and capture the hearts of watch enthusiasts and connoisseurs alike.
Cartier Tank: A Century of Elegance
Cartier Santos
The Cartier Santos stands as a cornerstone in the landscape of square watches. Originating in 1904, the Santos was not only a horological marvel but also a groundbreaking fusion of style and functionality. Designed for aviator Alberto Santos-Dumont, this timepiece marked a departure from the traditional round watch shape, embracing a square case that exudes modernity and innovation.

The Cartier Santos holds historical significance as one of the earliest square watches created for men. Its bold geometric lines and exposed screws on the bezel showcase the brand’s commitment to pioneering design. The fusion of elegance and utility is evident in its interchangeable straps, a feature that was revolutionary at the time.
With its rich history and enduring appeal, the Cartier Santos continues to resonate with watch enthusiasts and fashion-forward individuals. Its distinct blend of heritage and contemporary aesthetics epitomizes the essence of square watches, making it a must-know piece for anyone exploring the world of horology. As we delve into the realm of square timepieces, the Cartier Santos serves as a reminder of the transformative power that innovative design can have on the evolution of watchmaking.
Tag Heuer Monaco
The TAG Heuer Monaco stands out as a true luminary in the landscape of square watches. Launched in 1969, it captured attention not only for its distinctive shape but also for its pioneering spirit. As one of the first automatic chronograph watches, the Monaco defied conventions and embraced a square case, setting a new standard for avant-garde design in horology.
The TAG Heuer Monaco’s connection to motorsports and its iconic appearance in the film “Le Mans” starring Steve McQueen solidified its status as a symbol of rebellious style and innovation. Its large square case, blue dial, and bold red accents challenged the norms of its time, making it a must-have for those who appreciated both precision and distinctive aesthetics.

This timepiece embodies the fusion of functionality and artistry that square watches can offer. Its unconventional appearance, in contrast to the prevalent round watches, paved the way for a new wave of design possibilities. As we venture into the world of square timepieces, the TAG Heuer Monaco’s legacy serves as a testament to the potential of breaking boundaries, leaving an indelible mark on the history of watchmaking.
Hublot Big Bang Unico
The Hublot Big Bang Unico stands as a contemporary marvel within the realm of square watches. Introduced in the 21st century, this timepiece signifies the brand’s bold approach to design and innovation. With its iconic fusion of materials, the Big Bang Unico seamlessly integrates a square case with Hublot’s signature use of unconventional materials, showcasing their commitment to pushing boundaries.
The Big Bang Unico’s angular lines and intricate details epitomize modern luxury. Its skeletonized dial provides a mesmerizing view of the intricate movement within, while its combination of materials like ceramic, titanium, and gold adds a touch of industrial sophistication. This watch is a true representation of how square watches can break away from tradition while upholding the essence of craftsmanship.

Hublot’s Big Bang Unico transcends the conventional, capturing the spirit of modern horology. It’s bold aesthetics and technical prowess make it a standout in the world of square timepieces, appealing to those who seek both style and substance. As we navigate the world of square watches, the Big Bang Unico’s audacious design reminds us of the transformative power that innovation and fearless creativity can have on the evolution of watchmaking.
Oris Rectangular
The Oris Rectangular is a classic and elegant timepiece that is sure to turn heads. With its rectangular case and integrated straps, the Rectangular is a unique and stylish watch that is perfect for both men and women. The watch is available in a variety of colors and materials, so you can find the perfect one to match your style.

The Rectangular is powered by an Oris 561 automatic movement, which has a 38-hour power reserve. The watch also features a date window and a sapphire crystal. The Rectangular is water resistant to 50 meters, making it suitable for everyday wear.
The Oris Rectangular is a well-made and stylish watch that is sure to last for many years to come. It is a great choice for anyone looking for a unique and elegant timepiece.
Seiko SUP880
The Seiko SUP880 is a stylish and affordable square watch that is perfect for everyday wear. With its gold-plated case and black dial, the SUP880 is a classic and elegant timepiece that will complement any outfit. The watch is powered by a solar-powered quartz movement, which means that you never have to worry about changing the battery. The SUP880 is also water resistant to 50 meters, making it suitable for everyday wear.

Hermes H08
The Hermès H08 is a modern and stylish square watch that is perfect for both men and women. With its minimalist design and sleek lines, the H08 is a versatile timepiece that can be dressed up or down. The watch is available in a variety of materials, including stainless steel, titanium, and ceramic, so you can find the perfect one to match your style.

The H08 is powered by an automatic movement, which means that it is self-winding. The watch also features a date window and a sapphire crystal. The H08 is water resistant to 100 meters, making it suitable for everyday wear. The Hermès H08 is a well-made and stylish watch that is sure to last for many years to come. It is a great choice for anyone looking for a modern and versatile timepiece.
BELL & ROSS BR S-92 BLUE STEEL
The Bell & Ross BR S-92 Blue Steel is a stylish and versatile square watch that is perfect for both men and women. With its minimalist design and bold blue dial, the BR S-92 is a statement piece that will turn heads. The watch is made from high-quality materials, including a stainless steel case and a blue alligator leather strap. It is also water resistant to 100 meters, making it suitable for everyday wear. The BR S-92 is powered by an automatic movement, which means that it is self-winding. The watch also features a date window and a sapphire crystal. The sapphire crystal is scratch-resistant, so you can be sure that your watch will look its best for years to come. The Bell & Ross BR S-92 is a well-made and stylish watch that is sure to last for many years to come. It is a great choice for anyone looking for a unique and eye-catching timepiece.

Certina DS Podium Square
The Certina DS Podium Square is a stylish and versatile square watch that is perfect for both men and women. With its minimalist design and sleek lines, the DS Podium Square is a timepiece that can be dressed up or down. The DS Podium Square is powered by a Swiss-made quartz movement, which is known for its accuracy and reliability. The watch also features a date window and a scratch-resistant sapphire crystal. The DS Podium Square is water resistant to 100 meters, making it suitable for everyday wear. It is also shock resistant and anti-magnetic, making it a durable and reliable timepiece. The Certina DS Podium Square is available in a variety of colors and materials, so you can find the perfect one to match your style. It is a great choice for anyone looking for a stylish and functional square watch.

Casio G-Shock GM-2100-1ADR
The Casio G-Shock GM-2100-1ADR is a popular square watch that is known for its durability and affordability. It is a great choice for anyone who is looking for a stylish and functional watch that can withstand everyday wear and tear. The GM-2100-1ADR is made of carbon fiber-reinforced resin, which makes it lightweight and strong. It is also water resistant to 200 meters, making it suitable for swimming and snorkeling. The watch is powered by a solar-powered quartz movement, which means that it does not require a battery. The GM-2100-1ADR also features a number of other functions, including a stopwatch, a countdown timer, and an alarm. The GM-2100-1ADR is available in a variety of colors, so you can find the perfect one to match your style. It is a great choice for anyone who is looking for a stylish and durable square watch that will last for years to come.

Depancel Serie R 5th Anniversary
The Depancel Serie R 5th Anniversary is a limited edition square watch that celebrates the brand’s five years in business. The watch is inspired by automotive design, with a case that is shaped like a vintage car grille. The dial is blue with orange accents, and features a day and date window at 6 o’clock, as well as a small sub-dial at 9 o’clock that displays the month. The watch is powered by the Miyota 9122 automatic movement, which has a 40-hour power reserve. The Depancel Serie R 5th Anniversary is a well-made and stylish watch that is sure to turn heads. It is a great choice for watch enthusiasts who are looking for a unique and eye-catching timepiece. The Depancel Serie R 5th Anniversary is a limited edition of 300 pieces. It is available for pre-order now and will be shipped in October 2023.

Davosa Evo 1908
The Davosa Evo 1908 is a square watch that pays homage to the brand’s first wristwatch, which was made in 1908. The watch has a classic square case with a polished finish. The dial is black with silver accents, and features Arabic numerals and a date window at 6 o’clock. The watch is powered by the ETA 2824-2 automatic movement, which has a 38-hour power reserve. The Davosa Evo 1908 is a well-made and stylish watch that is sure to appeal to watch enthusiasts who appreciate classic timepieces. It is a great choice for everyday wear, and would also make a great gift for a special occasion.

Longines Dolcevita
The Longines DolceVita is a square watch that is inspired by the Italian “dolce vita” lifestyle of the 1960s. The watch has a classic square case with a polished finish. The dial is available in a variety of colors, including silver, gold, and blue. It features Roman numerals and a small seconds sub-dial at 6 o’clock.

The watch is powered by the Longines L592.5 automatic movement, which has a 42-hour power reserve. The Longines DolceVita is a well-made and stylish watch that is sure to appeal to watch enthusiasts who appreciate classic timepieces. It is a great choice for everyday wear, and would also make a great gift for a special occasion.
Hamilton American Classic Boulton
The Hamilton American Classic Boulton is a square watch that is inspired by the Art Deco style of the early 20th century. The watch has a classic square case with a polished finish. The dial is silver with black Roman numerals and a blued steel seconds hand. The watch is powered by the ETA 2824-2 automatic movement, which has a 38-hour power reserve. The Hamilton American Classic Boulton is a well-made and stylish watch that is sure to appeal to watch enthusiasts who appreciate classic timepieces. It is a great choice for everyday wear, and would also make a great gift for a special occasion.

Frederique Constant Carree
The Frederique Constant Carree is a square watch that is inspired by the classic pocket watches of the 19th century. The watch has a classic square case with a polished finish. The dial is silver with black Roman numerals and a blued steel seconds hand. The watch is powered by the FC-310 automatic movement, which has a 38-hour power reserve. The Frederique Constant Carree is a well-made and stylish watch that is sure to appeal to watch enthusiasts who appreciate classic timepieces. It is a great choice for everyday wear, and would also make a great gift for a special occasion.

Best Square Watches – To Sum It Up
In conclusion, square watches are more than just time-telling devices; they are symbols of style, innovation, and a rich history that spans over a century. Their unique design has captivated generations, from the early adopters in the 20th century to today’s fashion-forward individuals. As we’ve journeyed through their storied past, it’s evident that these timepieces are not just a fleeting trend but have cemented their place in the world of horology. Whether you’re drawn to their aesthetic appeal or their historical significance, square watches undoubtedly offer a timeless charm that transcends the ages.