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The Apollo is a new project by Amber Liu following on from her Artemis project last year. It will be launching on Kickstarter on the 28th September. While the Artemis was a fairly ordinary looking moonphase dress watch, the Apollo is something else entirely, pushing the envelope on design ideas to produce something quite exotic.

The design of HERCULES is influenced by one of the largest airships to ever fly – Howard Hughes’s H4 Hercules. A plane so long that it rivals the length of an Airbus A380. It’s wingspan longer than a football field.