Author: Shony M

After years of editing content related to computers, smartphones, and tech, Shony Mordehay was captivated by the allure of wristwatches. The intricate mechanics and timeless appeal soon won him over. He delved deep, scouring global magazines and expanding his knowledge across various facets of the watch domain – from luxury to indie brands, microbrands, and beyond. Today, as the editor-in-chief, Shony is dedicated to keeping his readers informed about the latest in the microbrand watch world. His personal collection boasts an eclectic mix of timepieces, ranging from renowned brands like Zenith, Omega, and Hamilton to niche names such as Davosa, NINE FOUR WATCHES, and more.

This past weekend, we released an article delving into the iconic Cartier Tank watch and some pocket-friendly alternatives from microbrands that echo this legendary timepiece’s allure. Notably absent from our list was “Benjamin James Watches”, a budding microbrand hailing from England. You might wonder, why did we miss it? The reason is simple: it’s set to debut only in late 2023 on Kickstarter. Allow us to introduce you to the narrative behind Benjamin James and, of course, showcase its watches. Before diving into the details of Benjamin James watches, let’s hear directly from Benjamin (or “Ben” as he’s fondly called)…

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If there is one timepiece that has gracefully stood the test of time, it is the Cartier Tank. This iconic wristwatch, a blend of boldness and elegance, has marked its place in the annals of horological history. For over a century, it has adorned the wrists of renowned personalities, symbolizing timeless style and revolutionary design.Born amidst the turmoil of World War I, the Cartier Tank transcended its era, establishing itself as a timeless classic. Named after the Renault tanks seen by Louis Cartier on the Western Front, its distinctive design broke away from the round pocket watches prevalent in the…

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Last week, a rather peculiar and seemingly insignificant tale from the world of watches emerged from Europe. Reports came in about a tornado that struck the region encompassing northern Italy, eastern France, and southwestern Switzerland. Now, if you’re surprised to hear about a tornado in Switzerland, don’t be, because interestingly, Europe experiences around 700 tornadoes annually, varying in intensity. However, the most intriguing aspect of this natural disaster is its connection to the world of watches. The hardest-hit area by this tornado happened to be la Chaux-de-Fonds, which serves as a hub for numerous watch manufacturers’ production facilities. Among these…

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In the fast-paced world of horology, one name has emerged as the indisputable champion of professional-grade Dive Watches – “Deep Blue Watches.” Founded in the vibrant city of New York in 2007, this illustrious brand has quickly ascended to the pinnacle of the watch industry, setting new standards of excellence in quality and accuracy. Dive watches have never been more popular, and at the forefront of this surging trend stands Deep Blue, synonymous with rugged dependability and unparalleled precision. From the depths of the ocean to the heights of technical innovation, let us embark on a journey to explore the…

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When pondering luxury watch manufacturers, our minds often drift to renowned countries like Switzerland, Germany, and possibly Japan. Conversely, when contemplating micro brands, we tend to associate them with European nations such as England, France, the United States, Canada, Australia, and perhaps even countries like Singapore or Malaysia. However, it’s intriguing to note that even if we challenge our imagination, we rarely consider microbrands hailing from Southeast Asian countries like India or the Philippines. Over the past few days, we’ve been delighted to receive captivating news about two emerging micro brands hailing from Southeast Asia. These brands are already creating…

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When it comes to the world of luxury, few realms captivate with such allure and craftsmanship as the horological domain. From the steady ticking of the hands to the mesmerizing dance of the tourbillon, watches are not just functional timepieces; they are emblems of status, tokens of refinement, and undeniable symbols of craftsmanship and artistry. When expertise, precision, and precious materials converge, watches can transcend their primary purpose to become artifacts of astonishing value. Welcome to the realm of the most expensive watches in the world. These extraordinary timepieces embody an intriguing blend of history, engineering marvels, artistic design, and,…

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Jack Heuer, a luminary in the world of horology, has significantly influenced the watchmaking industry. Born into the Heuer family, the founders of the esteemed TAG Heuer brand, Jack was destined to make his own mark. His leadership propelled TAG Heuer to become the first watch brand to pioneer a major breakthrough in quartz technology, revolutionizing the industry. Beyond his technical achievements, Jack Heuer is also celebrated for his innovative spirit and his ability to blend functionality with elegance. His dedication to precision and his relentless pursuit of excellence have cemented his status as a true legend in the world…

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Etienne Malec: Carrying Forward a Legacy of Passion and Precision The driving force behind the brand Baltic Watches is none other than Etienne Malec, a passionate watch enthusiast from France. His love for watches began at a young age of 15, but his connection to the world of timepieces runs even deeper. Etienne’s father, Malec, played a significant role in shaping his fascination with watches. Tragically, Etienne lost his father when he was just five years old due to an illness. Malec’s father, a professional photographer and an avid collector of cars, cameras, and watches, left behind a profound legacy.…

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In the world of watches, where some companies have been around for centuries, it’s pretty darn hard to come in as the new kid on the block and make a name for yourself. But that’s exactly what Zelos Watches, a Singaporean brand, has done, and in less than a decade, no less! They’re one of the biggest ‘microbrands’ out there – small, independent watchmakers who are big on quality and fresh, unique designs. They’ve become the kind of success story that any new microbrand dreams of becoming. It just goes to show, even the biggest names in watches started somewhere,…

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Get ready for an exciting three-day extravaganza for all watch enthusiasts and curious minds alike! The Windup Watch Fair Chicago is back, and it’s happening from July 14th to July 16th, 2023 at the prestigious VENUE WEST. The best part? It’s completely free and open to the public, so mark your calendars and prepare for a memorable experience. This event is more than just a gathering of watch brands and customers; it’s a vibrant celebration of horological wonders. The Windup Watch Fair Chicago aims to create a fun, approachable, and engaging environment where everyone can explore the world of watches.…

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