Author: Shony M

After years of editing content related to computers, smartphones, and tech, Shony Mordehay was captivated by the allure of wristwatches. The intricate mechanics and timeless appeal soon won him over. He delved deep, scouring global magazines and expanding his knowledge across various facets of the watch domain – from luxury to indie brands, microbrands, and beyond. Today, as the editor-in-chief, Shony is dedicated to keeping his readers informed about the latest in the microbrand watch world. His personal collection boasts an eclectic mix of timepieces, ranging from renowned brands like Zenith, Omega, and Hamilton to niche names such as Davosa, NINE FOUR WATCHES, and more.

Microbrand watches have recently gained a lot of attention and interest within the wristwatch industry. This trend harks back to the early days of luxury watchmaking when Swiss watchmakers began their journey as small-scale manufacturers who were recognized mainly within their communities. During this time, watches from renowned brands such as Zenit, Ulysses Nardin, Blancpain, and Audemars Piguet were accessible to the general public, rather than being reserved for the wealthy elite. However, the rise of mass production and globalization in the twentieth century led to a shift in the watchmaking industry. Big brands dominated the market, and smaller manufacturers…

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Graduation is a momentous occasion that marks the end of an academic journey and the beginning of a new chapter in one’s life. It is a time of reflection, celebration, and achievement. Graduating from high school or college is a significant milestone that requires hard work, dedication, and perseverance. It is a time when graduates are recognized for their academic achievements, and their family and friends come together to share in the joy and excitement of their success. Graduation is a time of mixed emotions, as graduates say goodbye to their alma mater, professors, and friends, but look forward to…

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Méraud Antigua – a new chronograph watch, inspired by regatta racing with the vintage touch of the Belgian watch manufacturer, caught our attention while searching the web for new microbrands watches, and you know what? it’s such a beautiful watch that could’ve been easily linked to “much bigger” manufactureres in the luxury watch world. Join us to learn more about Méraud and of course, the new model. Méraud – Introduction Méraud is a microbrand magnet watch manufacturer from Belgium. The company’s name is a combination of the words “mer” – sea in French and “émeraude” – emerald, a phrase that…

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If you are following the watch world, you probably know that there are some specific dates and events which are known to any watch enthusiast around the world, from LVMH Week to Watches & Wonders in Geneva, that just ended a few days ago. Watches & Wonders is the biggest watch show around the world, but besides Watches & Wonders, there are many watch events around the world in the upcoming weeks and months. in this article – Watch Events Spring 2023, we will review the upcoming watch shows, meet-ups and conventions for the upcoming months – April, May, June.…

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Carbon watches. What is so special about carbon watches and what makes them such desirable watches? Maybe before we answer that question, we should even understand what carbon clocks are. What are the advantages of carbon watches and who are the leading companies in the luxury watch market in regards to the use of Carbon. In this article we will try to get to know the carbon clocks and answer these questions. Introduction Carbon watches are watches made with materials such as carbon fiber or forged Carbon. These materials are known for their exceptional strength, durability and the fact that…

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Unison watches is a micro-brand watchmaker founded by a product designer, passionate aboutwatches and looking to offer something fresh and original to the watch market. Usually, when we read about a Microbrand watch manufacturer, the story of the company has something to do with some nostalgic moments, a watch that was passed down in the family from grandfather to father to son, or anything that adds some salt to the story. That’s what we expected to see on Unison website. But, to be honest with you, the story we found there really surprised us, for one main reason – because…

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Von Doren is a Micro brand watch maker from Norway, established in 2016 by the founder Øyvind VonDoren Asbjørnsen, who had a very special relationship with fine timepieces. this relationship started at the age of 12, when Øyvind inherited a treasured Swiss watch from his great-grandfather’s. Von Soren sent us a press release about the company’s latest creation – Von Soren II Tempo Gigante Automatisk Kronograf. Il Tempo Gigante Automatisk Kronograf – Press Release The legendary car from the Norwegian stop motion film “The Pinchcliffe Grand Prix”is the inspiration behind the newest automatic chronograph from the Norwegianwatch brand Von Doren.…

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The watch manufacturer Louis Erard has become synonymous with unique watch dials recently. But until now, the company has shown its expertise in using enamel panels and somewhat more traditional alloys in the watch industry; recently, the company presented its new watch – Excellence Marqueterie – which comes with a dial made of wood. Join us as we take a closer look at the latest addition to the Louis Erard lineup. Louis Erard’s new watch comes in a classic round polished stainless steel case, measuring 42mm in diameter and 12.25mm in height. The watch is water resistant up to 50…

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If you are a Rolex collector or know a little bit about the world of watch collecting, you probably know that when it comes to “addons” or some “extras” on the dial will make the watch highly desirable and will probably mean its price will be higher compared to other watches with the same specs. If you know Rolex watches with special dials, you probably think of dials with logos of some middle-east countries or presidents. But what about Rolex Dominos? What does the fast-food chain logo do anyway on Rolex dial? Is it cooperation between Rolex and Domino’s Pizza?…

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Watches & Wonders 2023, the biggest watch show in the world these days, launched yesterday in Geneva, with more than 40 watch brands displaying their novelties for 2023. As expected, the brand that took most of the attention worldwide is Rolex. If you follow luxury watch magazines worldwide, you are probably dazzled with press releases, articles, hands-on reviews, and articles about the show and Geneva. If you remember the good old days of Baselworld, you probably remember the area dedicated to small brands and independent watchmakers. In this column – Wathces & Wonders 2023 and Microbrands, we will provide our…

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