Author: Shony M

After years of editing content related to computers, smartphones, and tech, Shony Mordehay was captivated by the allure of wristwatches. The intricate mechanics and timeless appeal soon won him over. He delved deep, scouring global magazines and expanding his knowledge across various facets of the watch domain – from luxury to indie brands, microbrands, and beyond. Today, as the editor-in-chief, Shony is dedicated to keeping his readers informed about the latest in the microbrand watch world. His personal collection boasts an eclectic mix of timepieces, ranging from renowned brands like Zenith, Omega, and Hamilton to niche names such as Davosa, NINE FOUR WATCHES, and more.

Damasko, a distinguished name in the world of horology, embarked on its journey to redefine precision and durability in wristwatches in 1994. Founded in Germany by Konrad Damasko, the brand’s mission was clear from the outset: to engineer watches that stand the test of time, not just in terms of functionality but also in withstanding physical challenges. What sets Damasko apart is its commitment to innovation and excellence, encapsulated in its unique selling propositions (USPs). At the heart of Damasko’s identity is the use of cutting-edge materials and technologies, such as ice-hardened steel and patented crown systems, which ensure unparalleled…

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Monta Watches, a trailblazer in the luxury watch industry, emerged in 2015 with a mission to redefine the boundaries of quality and affordability in Swiss watchmaking. Founded by Michael DiMartini and David Barnes, the brand is headquartered in St. Louis, Missouri, USA, and has quickly garnered acclaim for its exceptional Swiss-made timepieces that blend traditional craftsmanship with contemporary design. This innovative company began its journey with the Oceanking model, setting a high bar for precision and durability, and continued to impress with subsequent releases like the Triumph and Skyquest. Unlike many established luxury watch brands that lean heavily on their…

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In a world brimming with established giants of horology, Malm Watches, a microbrand hailing from the serene landscapes of Scandinavia, Sweden, has made a remarkable entry. This article introduces you to a brand that, despite its modest size, has carved a unique niche in the watchmaking industry. Known for their military-style designs, Malm Watches seamlessly blend the ruggedness required for field use with a style that appeals to the modern consumer. Their timepieces reflect a commitment to durability and functionality, yet maintain an air of sophistication and minimalism that is unmistakably Scandinavian. In this exploration of Malm Watches, we aim…

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Chronograph watches, with their unique blend of functionality and style, have captivated the attention of watch enthusiasts since their inception in the early 19th century. Originally developed for astronomical tracking, these timepieces have evolved significantly, finding their niche in various sectors such as aviation and motorsport due to their precise timekeeping capabilities. Today, chronographs are celebrated not only for their practicality but also for their aesthetic appeal, making them a beloved choice among a diverse range of watch collectors and aficionados. In this article, we explore three distinct chronographs, each representing a different segment of the market: affordable, mid-range, and…

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Established in 2016 by Mr. Liao JiaMing, San Martin Watches has rapidly gained attention in the watch market for its affordable yet appealing timepieces. Primarily known for their homage designs, the brand caters to a segment of watch enthusiasts who admire luxury watch styles but are cautious about high expenses. San Martin’s approach to watchmaking is about offering the essence of luxury watch design at a price point that is accessible to a broader audience. Their portfolio includes a variety of styles, each echoing the aesthetics of well-known luxury brands, making them a popular choice among those who appreciate the…

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In the quest for the best pilot watches under $1000, enthusiasts often find themselves navigating a tricky landscape of style, functionality, and value. This is where our latest guide at Microbrand Watch World comes into play. We’ve scoured the market to bring you a carefully curated list of the best pilot watches under $1000, a sweet spot where affordability meets exceptional craftsmanship. These watches are more than just timekeepers; they are a nod to the rich legacy of aviation, offering precision, durability, and timeless design. Ideal for both aviation professionals and watch aficionados, our selection showcases that you don’t need…

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Nodus Watches, a relatively recent entrant in the watchmaking industry, has swiftly carved out a unique niche for itself. Founded in Los Angeles in 2017, Nodus has distinguished itself through a focus on high-quality craftsmanship, attention to detail, and accessible pricing. Unlike many of their contemporaries who rely on outsourced manufacturing, Nodus prides itself on assembling all of their watches in-house. This hands-on approach allows for rigorous quality control and a personal touch in every piece. The company has managed to strike a fine balance between modern design and classic watchmaking principles. Their collections often showcase a blend of timeless…

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In the realm of horology, Lorier Watches emerges as a fascinating enigma. Established relatively recently, this brand has swiftly captured the attention and admiration of watch enthusiasts around the globe. Unlike the traditional titans of the watchmaking world, Lorier doesn’t just rely on heritage or prestige. Instead, it carves a unique niche by harmoniously blending classic craftsmanship with contemporary design sensibilities. This refreshing approach has not only redefined expectations but also challenged the norms of an industry often synonymous with luxury and exclusivity. At the heart of Lorier’s philosophy lies a commitment to timeless design paired with enduring functionality. These…

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In our latest article, we’re pleased to introduce a hands-on review of the Roebuck Diviso, our first experience with a timepiece from Roebuck Watch Company. As enthusiasts keen on discovering new microbrands, this review offers a unique opportunity to explore what Roebuck brings to the watchmaking world. The Diviso represents the brand’s commitment to design and quality, showcasing a blend of aesthetics and functionality. Our article will delve into the specifics of this watch, providing an insightful look at its features and craftsmanship. This review is a thoughtful examination of the Roebuck Diviso and what it signifies for Roebuck Watch…

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The Italian watchmaking landscape is a rich tapestry of innovation, tradition, and unparalleled craftsmanship. Nestled within this prestigious realm are the microbrand watchmakers, a distinctive and burgeoning segment of the industry that has captured the imagination of horology enthusiasts worldwide. These microbrands, often driven by passionate artisans and designers, are redefining the boundaries of watchmaking by blending centuries-old techniques with contemporary design philosophies. Their creations are not just timekeeping devices but are expressions of artistic vision and mechanical ingenuity. This article delves into the world of Italian microbrand watchmakers, exploring their unique contributions to the horological world, the challenges they…

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