Author: Shony M

After years of editing content related to computers, smartphones, and tech, Shony Mordehay was captivated by the allure of wristwatches. The intricate mechanics and timeless appeal soon won him over. He delved deep, scouring global magazines and expanding his knowledge across various facets of the watch domain – from luxury to indie brands, microbrands, and beyond. Today, as the editor-in-chief, Shony is dedicated to keeping his readers informed about the latest in the microbrand watch world. His personal collection boasts an eclectic mix of timepieces, ranging from renowned brands like Zenith, Omega, and Hamilton to niche names such as Davosa, NINE FOUR WATCHES, and more.

Introduction: Unveiling Venezianico Welcome to our exploration of Venezianico, a watch brand deeply rooted in the rich Italian heritage of Venice. Known for its distinctive craftsmanship, Venezianico reflects the historical and cultural milieu of its Venetian origins in every timepiece it creates. The influence of Venice is evident in the brand’s approach to design and craftsmanship. Venezianico watches are not only functional but also embody the city’s renowned architectural and artistic traditions. From the precision required to navigate Venice’s complex network of canals to the city’s intricate artwork, these elements are mirrored in the meticulous attention to detail in each…

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In this article, we delve into the captivating world of Out of Order Watches, an emblematic brand that stands out in the horological landscape for its unique approach and homage to vintage aesthetics. Born in the picturesque regions of Italy, a country with an unparalleled legacy in artisanship and design, OOO has redefined the concept of timekeeping by blending the old with the new in an innovative manner. At the heart of OOO’s distinctive philosophy is the embrace of imperfection. Unlike traditional watchmaking which seeks perfection, Out of Order Watches proudly features timepieces that are “damaged in production,” offering a…

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Microbrands have been steadily carving out a niche in the watch industry, offering enthusiasts an exciting alternative to mainstream brands. These independent watchmakers, often fueled by passion and a desire to push boundaries, have been captivating collectors with their innovative designs, meticulous craftsmanship, and commitment to quality. From vintage-inspired timepieces that evoke nostalgia to contemporary creations that redefine watchmaking norms, microbrands have proven that they can compete with established names while maintaining a distinct identity. In this comprehensive article, The Complete Microbrands List 2024, we explore the top 100 microbrands that have captured the hearts and wrists of watch aficionados…

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Gorilla Watches – Introduction In the dynamic world of horology, where tradition and innovation collide, Gorilla Watches stands as a testament to what can be achieved when daring creativity meets meticulous engineering. Founded by Octavio Garcia and Lukas Gopp, two veterans with rich backgrounds in luxury watch design, Gorilla Watches has quickly carved out a niche for itself as a microbrand with a colossal impact. Garcia, with his tenure as the Chief Artistic Officer at one of Switzerland’s most prestigious watchmakers, and Gopp, renowned for his design prowess across several luxury brands, bring a blend of audacity and precision to…

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In an era where the essence of watchmaking often intertwines with the beauty of tradition and the finesse of craftsmanship, Eone Watches emerges as a distinct narrative of innovation, inclusivity, and thoughtful design. At the heart of Eone’s philosophy lies a commitment to creating timepieces that transcend conventional barriers, embodying a design ethos that caters to both the sighted and the visually impaired. This vision came to life through the Bradley, a timepiece that marries functionality with style in a manner previously unexplored in the watch industry. The journey of Eone began with a profound insight by founder Hyungsoo Kim,…

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In the diverse world of horology, where the narrative behind a timepiece often rivals the elegance of its mechanics, Straton Watches emerges as a captivating protagonist. This brand is not just a manufacturer of watches but a storyteller, intertwining the legacy of vintage automobile racing with the precision of modern watchmaking. Straton’s identity is deeply rooted in a passion for the golden age of car racing, manifesting in watches that are not merely tools for timekeeping but emblems of history and speed. Each piece from Straton is a homage to the era when cars were as much about craftsmanship and…

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Join us in our exploration as we delve into the remarkable world of Vortic Watch Co., a microbrand that stands out not just for its quality craftsmanship but for its innovative approach to watchmaking. With a unique service that transforms heirloom pocket watches into bespoke wristwatches, Vortic breathes new life into timeless pieces, allowing them to tell their stories in the modern era. This service is not merely about preserving time; it’s about carrying forward the legacies embedded in these historical timepieces, making them relevant and functional today. As we uncover more about Vortic’s journey and the personalized process behind…

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In the realm of watchmaking, Hemel Watches (Hemel, LLC), established in 2012, emerges as a brand that bridges the gap between vintage charm and modern functionality. Founded by Marvin Menke, a watch enthusiast with a passion for supporting the microbrand watch community, Hemel stands out for its commitment to quality and affordability. Marvin, a New York City-based watchmaker with a bilingual background (Dutch and English), aptly named his brand Hemel, the Dutch word for “sky,” reflecting their focus on vintage-style military timepieces. These pilot and field watch designs resonate with the urban explorer, offering a blend of nostalgic appeal and…

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In the realm of watchmaking, a unique narrative is being written by the Weiss Watch Company, a beacon of American ingenuity and craftsmanship. Founded with the vision of reviving traditional watchmaking techniques in the United States, Weiss stands out in an industry predominantly dominated by European giants. Operating out of Los Angeles, California, the company distinguishes itself through its dedication to manual assembly and the utilization of American-made components, making each timepiece a testament to the art of watchmaking. This commitment has not only positioned Weiss Watches as a key player in the horological scene but also as a symbol…

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Seaholm Automatic emerges as a distinguished player in the realm of watchmaking, blending adventure-ready functionality with everyday versatility. With a focused collection that appeals to a variety of tastes and demands, Seaholm sets itself apart by emphasizing durability and thoughtful design in every timepiece. At the core of Seaholm’s philosophy lies a dedication to crafting watches that are not only robust and reliable but also carry a distinctive aesthetic appeal. Each collection under the Seaholm umbrella showcases a commitment to quality and precision. From the pilot-inspired Flats Chronograph with its angular case and Swiss-made movements, to the Offshore Dive Watch…

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