Author: Franz Rivoira
Franz Rivoira
Franz Rivoira is a writer and professional journalist expert in watches and watchmaking. He's one of the most-read authors in this area on Quora, with more than 12,000 followers and 40 million views over his content, and has authored several books about horology in his The Watch Manual lineup, specifically focused to explain the intricacies of horology to neophytes. He has worked as a consultant for several horology brands and media, and now he is working as Market Development Manager for the Chronova Group, an international OEM/ODM watch manufacturing group.
Before you sketch your first dial, you need to hit the pavement. Discover why physical scouting, factory visits, and “tactile reality” are the essential foundations for any successful independent watch brand.
The dream of launching a watch microbrand is alluring, but the reality is complex. Success demands moving past personal taste and focusing on the customer. This guide examines the crucial challenges, from defining a Unique Selling Proposition (USP) and coherent product range to establishing non-negotiable customer service and brand credibility.
Discover the highlights of the first Watches of Jesolo event – Italy’s new independent watchmaking showcase by the creators of Watches of Italy. Over 25 microbrands unveiled new models, from meteorite dials to ultra-light carbon cases.
Introducing the DAVOSA Ternos Professional 68h Automatic.
Swiss watchmaker DAVOSA proudly presents the Ternos Professional 68h Automatic, deemed “the best Ternos Professional ever made” by Managing Director Corinna Bohle. This new model integrates customer feedback with advanced design features.
The Ternos Professional 68h highlights a stylized wind rose in its design, ensuring excellent readability with SuperLumiNova© BGW9 accents and a scratch-resistant ceramic bezel. It is water-resistant up to 300 meters, suitable for demanding conditions.
The watch also features the WaveSlide fine adjustment system on its redesigned TriaLink stainless steel bracelet, allowing for tool-free adjustments. Powered by the DAV3121 calibre, developed with La Joux-Perret, it offers a 68-hour power reserve.
Available in blue, black, and green bezels, the Ternos Professional 68h will be available from late May for €1,395 at DAVOSA retailers and online.
Once, upon a time, there was a watch show called Baselworld. Baselworld, historically known as the Schweizer Mustermesse Basel (Swiss Sample Fair Basel), is a famous international watch and jewelry trade event with a long history in the horological business. The event has a long history that dates back to 1917. Baselworld began as a venue for Swiss watchmakers to demonstrate their timepieces to a global audience, but it swiftly grew to become the world’s leading watch and jewelry exhibition. Baselworld has increased in size, scope, and importance over the years, attracting world-renowned watchmakers, jewelry designers, collectors, industry experts, and…
Christopher Ward is introducing two new C63 Sealander watches, and what’s special about these watches is not the dial or something on the exterior of the watch, but what’s hiding inside it – the movement. The two new watches, C63 Sealander with SH21 Movement, are the first watches to use Christopher Ward SH21 movement, the first industrialized mechanical caliber from a British watch company in fifty years. Join us and find out what’s so special about these watches. Two Important Collaborations The C63 SH21 Blue Marine is the latest watch that we are seeing from the cooperation between Christopher Ward…
Often, people ask us what we like about Microbrand Watches World. Luckily, the best answer is watches like the AVI-8 Hawker Harrier Farley Multifunction. A great-looking watch that doesn’t look like many other pilot watches, with a highly affordable price tag. Let’s dive into this watch together and get to know the story behind it. First of all, we must admit we didn’t know who John Farley was, so we went to Wikipedia to read more about him. We were amazed to know that John Frederick Farley, OBE, AFC was a British fighter pilot and test pilot for the Royal…
If you are a fan of the Microbrand watch world, you probably know the name FARER, a British watch manufacturer established in 2015. Farer watches have a distinctive look and style, ticking all the boxes for vintage design. The latest edition to the brand’s collection, the Farer Moonphase, is an excellent example of this design, with its Farer look and the bold moon-phase display on the other. We’ll open this week with an introduction to this unique timepiece. FARER MOONPHASE – Specs Farer is launching three new watches. They are all made from 316L stainless steel. The stainless case comes…
While the mainstream luxury watches industry is getting ready for its annual celebration – Watches & Wonders 2023 Show in Geneva by the end of this month, microbrand watch enthusiasts got happy news yesterday from Yema, the french microbrand. If you follow Yema on social networks, you probably saw yesterday’s post announcing that Yema started production of its CMM.20 Caliber. What’s so special about this caliber, and what’s so special about this announcement? Let’s find out together! If you don’t know Yema, it’s an excellent opportunity to make an introduction to this micro brand. Yema is a French watch brand…
Davosa is a Swiss watchmaker, which some might argue is not really a microbrand, especially considering the number of units the company produces every year, as Davosa probably produces more watches each year than some of the “old” Swiss watchmakers. The Davosa Argonautic Coral Limited Edition watches are one of the most special watches the company has ever released. Those familiar with Davosa’s watch collection know that the Argonautic is one of the brand’s most popular watches, so why is it so special? Although this watch features a cool dial, it is not about its design, it is about its idea and…