Author: Franz Rivoira

Franz Rivoira is a writer and professional journalist expert in watches and watchmaking. He's one of the most-read authors in this area on Quora, with over 12,000 followers and 33 million views over his content, and has authored several books about horology in his The Watch Manual lineup, specifically focused to explain the different aspects of horology to the uninitiated. He has cooperated as a consultant for several horology brands and media, and now he is working as Managetr of External Relations for Aventi watches.

Once, upon a time, there was a watch show called Baselworld. Baselworld, historically known as the Schweizer Mustermesse Basel (Swiss Sample Fair Basel), is a famous international watch and jewelry trade event with a long history in the horological business. The event has a long history that dates back to 1917. Baselworld began as a venue for Swiss watchmakers to demonstrate their timepieces to a global audience, but it swiftly grew to become the world’s leading watch and jewelry exhibition. Baselworld has increased in size, scope, and importance over the years, attracting world-renowned watchmakers, jewelry designers, collectors, industry experts, and…

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Christopher Ward is introducing two new C63 Sealander watches, and what’s special about these watches is not the dial or something on the exterior of the watch, but what’s hiding inside it – the movement. The two new watches, C63 Sealander with SH21 Movement, are the first watches to use Christopher Ward SH21 movement, the first industrialized mechanical caliber from a British watch company in fifty years. Join us and find out what’s so special about these watches. Two Important Collaborations The C63 SH21 Blue Marine is the latest watch that we are seeing from the cooperation between Christopher Ward…

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Often, people ask us what we like about Microbrand Watches World. Luckily, the best answer is watches like the AVI-8 Hawker Harrier Farley Multifunction. A great-looking watch that doesn’t look like many other pilot watches, with a highly affordable price tag. Let’s dive into this watch together and get to know the story behind it. First of all, we must admit we didn’t know who John Farley was, so we went to Wikipedia to read more about him. We were amazed to know that John Frederick Farley, OBE, AFC was a British fighter pilot and test pilot for the Royal…

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If you are a fan of the Microbrand watch world, you probably know the name FARER, a British watch manufacturer established in 2015. Farer watches have a distinctive look and style, ticking all the boxes for vintage design. The latest edition to the brand’s collection, the Farer Moonphase, is an excellent example of this design, with its Farer look and the bold moon-phase display on the other. We’ll open this week with an introduction to this unique timepiece. FARER MOONPHASE – Specs Farer is launching three new watches. They are all made from 316L stainless steel. The stainless case comes…

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While the mainstream luxury watches industry is getting ready for its annual celebration – Watches & Wonders 2023 Show in Geneva by the end of this month, microbrand watch enthusiasts got happy news yesterday from Yema, the french microbrand. If you follow Yema on social networks, you probably saw yesterday’s post announcing that Yema started production of its CMM.20 Caliber. What’s so special about this caliber, and what’s so special about this announcement? Let’s find out together! If you don’t know Yema, it’s an excellent opportunity to make an introduction to this micro brand. Yema is a French watch brand…

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Davosa is a Swiss watchmaker, which some might argue is not really a microbrand, especially considering the number of units the company produces every year, as Davosa probably produces more watches each year than some of the “old” Swiss watchmakers. The Davosa Argonautic Coral Limited Edition watches are one of the most special watches the company has ever released. Those familiar with Davosa’s watch collection know that the Argonautic is one of the brand’s most popular watches, so why is it so special? Although this watch features a cool dial, it is not about its design, it is about its idea and…

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In recent years, the Rolex brand has become synonymous with the entire luxury watch industry. Watches from the company have become coveted status symbols, whose undisputed status in the luxury watch world is confirmed yearly by the Swiss watch industry’s sales figures. According to reports reaching us from Switzerland, Rolex sells over a million luxury watches a year, exceeding all the sales of the Swatch group, for instance. As a result, Rolex is also the most coveted brand in the watch industry. Every watch lover likely wonders: what is the cheapest place to buy Rolex? In this article, we will answer…

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If there is one watch manufacturer that offers a great deal, in technical and aesthetic terms, at a (still) affordable price, it is Seiko. The Japanese giant has been the protagonist of tremendous growth in the past few years, and today it represents, thanks to its varied range from the cheapest watches with the Seiko 5 to the King Seiko and Grand Seiko, a model to which many enthusiasts look as a reference point. So, let’s dive into the gigantic world of Seiko and explore some of its most unique offerings. What is the history of Seiko? Seiko was born…

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The evolution toward a watchmaking character of the Vicenzaoro jewelry fair continues. After the performance of the editions subject to health restrictions, VO returns in a big way in 2023. There is no doubt that the watch market is booming is nothing new: all industry indicators confirm that the passion for watches has never been so widespread. So, the Italian Exhibition Group intercepted this trend and, thanks to an agreement made with the Watches of Italy group, the trade show expanded its offer of spaces to include a representation of Italian microbrands. VICENZAORO 2023 Success beyond the highest expectations The…

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If we turn back for a moment and contemplate our past, even just 20 years, we discover how much everything has changed. We live in a contemporary world where 30-something billionaires in flip-flops and t-shirts run global companies, and most meetings take place online from the quiet ambient of our homes. So, what good is a dress watch today in a place where all codes – dress and social – have been revolutionized?

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