Kickstarter quartz watches are often pretty hit or miss. The good ones combine good design with novel branding and the bad ones are usually rebadged Alibaba specials. The ICON range by Sasqwatch is swinging for a hit.

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Sasqwatch Company has put together a stylish line of simple watches combined with a great brand identity. Named after ‘Bigfoot’ AKA the Sasquatch, Sasqwatch comes from the birthplace of the legend in the Pacific Northwest.

The watch itself has a very cool cushion case that makes a nice departure from the usual ‘quartz minimalist’ styles we are used to seeing on Kickstarter. While the dial design is not particularly to my taste, there’s no denying that this stripped back minimalist style is extremely popular at the moment.

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The ICON collection is made up of two lines,­ the Classic Line and the After Hours line. The Classic features a white dial in a matte stainless steel case and the After hours features a black dial with the matte stainless steel case as well as a gold and rose gold PVD option. Four genuine leather strap options, black, white, tan and brown round out a very customisable offering.

One of the best features in this class of watch is the price and again Sasqwatch deliver with a very reasonable $65 USD asking price. ($55 if you’re quick enough to grab the last early bird at time of writing). The quick change strap option recently announced make the $15 additional strap option extra appealing.

With a week to go and their funding goal already met, this project looks set to deliver. You can find Sasqwatch on Kickstarter here:

Sasqwatch on the web:





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